Deepika K

Analytics Implementation Engineer

Talent

Chennai, Chennai districtMember since September 18, 2023

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About

A conscientious and professional person with 9 years & 2 months of experience as Digital Analytics Developer.

Currently seeking a new position to contribute and give creative ideas & Knowledge to work in new technologies and grow with the organization. A highly organized and efficient individual, whose thorough and precise approach to projects has yielded excellent results.

Experience

Professional Experience

May ’23 – Till Now Digital Analytics Developer, VMware Software India Adobe Analytics Integration

Integration of Adobe analytics on multiple applications using Tealium iQ, APIs & SDKs.
Managing multiple Tealium profiles or instances from technical aspect.

Other Responsibilities

Implemented Third Party & Social media tags like Floodlight tags, Facebook pixels etc.,
Managing and maintaining the SDR KPIs as per the business requirements documents
Collaborate with Stakeholders, Marketing team, web application development teams
Implement, Troubleshoot, Maintain the tags as per the campaigns organized on the applications across different regions

Mar ’21 – Apr ‘23 Consultant Business Intelligence, Verizon India

Adobe Edge Network & Adobe Analytics server side

Migration of Web tracking from client side to server side using Adobe edge to reduce impact of web tracking on application performance.

AEP Integration

Collaborated with multiple teams.
Integration of AEP on multiple applications.

Customer journey Analytics (CJA)

Played one of the major role in CJA migration project.
Involved in R&D work for customer journey analytics.

Adobe Analytics Integration

Integration of Adobe analytics on multiple application using Launch, APIs & SDKs.
Managed multiple Adobe Launch Properties or instances from technical aspect

Agile Methodology

Aligned as per Project Prioritization, planning, definition of OKR and ensuring on time delivery of project.

Aug ’20 – Mar ‘21 Senior Software Engineer, TechMahindra (Worked for Logitech India) Adobe Analytics Integration

Integrated Adobe analytics on multiple applications using Tealium iQ, APIs & SDKs.
Managed multiple Tealium profiles or instances from technical aspect.

Google Analytics Implementation

Integrated Google analytics on multiple applications using Tealium iQ, SDKs.
Managed multiple GA accounts as per the regions.

Other Responsibilities

Implemented Third Party & Social media tags like Floodlight tags, Facebook pixels, Hotjar integration etc.,

Jul ’14 – Jul ‘20 Programmer Analyst, Cognizant India Estee Lauder Companies (ELC)- Digital or Web Analytics Implementation

Integrated Adobe analytics & Google Analytics on multiple applications across globe on all the Estee lauder websites and subsidiaries using Tealium iQ, APIs & SDKs.
Managed multiple GA accounts as per the regions in GA360.
Owned APAC, EMEA & LATAM regions 3rd Party & social media tags implementation
Collaborate with Stakeholders & Affiliates across the globe

Code Reviewer – PLATINUM – DataWarehouse Automation Tool • Gained knowledge and experience in Spring MVC, Informatica, Data stage XMLs, Talend XMLs and D3 charts.

Worked in the metadata repository of INFORMATICA with ORACLE Server as back end.
Complete data modelling for the application and the query core logic were handled single handedly.
Translated the business requirement into technical document & understanding the requirements and educating the team on the same & Efficient Knowledge Transfer to junior members of the team.