Deepti Pathania

Strategic B2B Marketing Leader with 7+ years of hands-on expertise in campaign operations, marketing automation, and demand generation. Proven track record of designing and executing end-to-end multi-channel campaigns that drive measurable pipeline growth and revenue acceleration. Skilled in leveraging marketing automation platforms, CRM systems, and data analytics to optimize campaign performance, improve conversion rates, and deliver operational excellence.

Expertise spans email marketing, webinar management, audience segmentation, landing page optimization, and cross-functional stakeholder collaboration. Seeking to drive strategic marketing initiatives and organizational growth in a dynamic MNC environment.

Assistant Marketing Manager at UnleashX Technologies Pvt Ltd (2025-06 – Present)

• Develop and execute integrated B2B digital campaigns across email, paid media (Google Ads, LinkedIn), SEO, and social channels, driving 30% increase in high-intent leads
• Manage end-to-end webinar operations: setup, promotion, live event coordination, technical support, and post-event nurture sequences; align messaging with product and sales teams
• Design and build marketing automation workflows in HubSpot CRM: nurture journeys, lead scoring models, and behavioral triggers improving MQL-to-SQL conversion by 20%
• Perform audience segmentation and CRM list management: create targeted audience segments, maintain list hygiene, implement suppression strategies, and ensure data governance compliance
• Build and maintain marketing performance dashboards using CRM and analytics tools; deliver weekly/monthly campaign insight reports to senior leadership for data-backed decision making
• Execute demand generation campaigns via Google Ads and LinkedIn with continuous optimization: 2x+ ROI achieved with 22% cost per lead reduction through A/B testing and bid optimization
• Conduct systematic A/B/multivariate testing across email subject lines, landing page elements, and ad creatives; deliver 20% conversion rate uplift through iterative optimization
• Develop and maintain marketing campaign calendars, campaign trackers, and internal newsletters ensuring visibility and alignment across all marketing workstreams

Senior Digital Marketing Specialist at Neuailes Global Technologies Pvt Ltd (2024-02 – 2025-06)

• Led campaign planning and end-to-end execution across digital channels with full ownership of budget allocation, audience targeting strategy, and KPI performance tracking
• Managed email marketing campaigns at scale: audience segmentation and list management, template design and development, deployment scheduling, and performance analysis with detailed reporting
• Executed multi-channel demand generation campaigns (Google Ads, Meta Ads, LinkedIn): monitored performance against ROI benchmarks, optimized in real-time, and achieved cost efficiency targets
• Spearheaded social media strategy across LinkedIn, Instagram, and Facebook; improved brand reach, audience engagement, and created B2B-focused content that drove community growth
• Maintained and refreshed landing pages and web properties across multiple product pillars; ensured messaging relevance, compliance, and optimal user experience for target audiences
• Produced detailed monthly campaign performance reports with strategic insights, trend analysis, and recommendations for leadership; supported resource planning and budget optimization
• Collaborated with sales, product, and content teams to align campaign messaging, develop nurture programme content, and ensure cohesive demand generation execution

Digital Marketing Executive at Unistal Systems Pvt Ltd (2020-09 – 2023-12)

• Executed multi-channel B2B digital campaigns across SEO, PPC, email, and social media; consistently delivered year-on-year lead growth for technology products across markets
• Coordinated end-to-end email marketing campaigns via Mailchimp: list segmentation, automation sequence configuration, A/B testing, and performance reporting to stakeholders
• Designed and optimized landing pages in collaboration with design team; improved campaign conversion rates by 15% through UX/UI enhancements and copy optimization
• Managed Google Ads campaigns end-to-end: keyword research and planning, ad copy creation, bid strategy optimization, and continuous performance monitoring to reduce CPA
• Delivered comprehensive monthly campaign analytics reports using Google Analytics 4; tracked KPIs, provided actionable insights, and informed strategic recommendations to management
• Managed online reputation and local SEO: grew Google Business ratings by 60%, responded to reviews, maintained accurate listings, and improved local search visibility
• Executed on-page and off-page SEO strategies using SEMrush, Ahrefs, and Google Search Console; improved organic visibility, achieved 35% increase in inbound leads

Lead Generation Analyst at Skylabs Solution India Pvt Ltd (2019-04 – 2020-05)

• Managed inbound and outbound lead generation through digital channels; qualified and nurtured prospects through sales funnel using CRM workflows and follow-up sequences
• Conducted website performance audits, maintained structured lead records in CRM system, and supported social media content strategy and link-building activities

Bachelor of Commerce in B.Com – Swami Vivekanand Subharti University (2023)

12th Grade – National Open School (2017)

10th Grade – CBSE (2015)