Upasna Lall

With 20 years of experience across brand strategy, digital marketing, partnerships, and revenue-led growth, I bring a rare balance of marketing insight, stakeholder management, creative thinking, and strong commercial acumen.

Across my career, I have worked at the intersection of brands, agencies, PR & media ecosystems, and revenue teams: conceptualizing and selling custom brand solutions that address real business challenges while managing Key stakeholders across the Domestic and International landscape.

In my most recent role as Business Director at ANS Commerce (Flipkart Group), I led growth and brand-led solutions for 40+ D2C and enterprise clients, consistently achieving and exceeding monthly revenue targets through consultative selling, cross-sell and upsell strategies, and high-impact digital campaigns. Additionally, here I achieved the highest number of Cross sell and Upsells across all teams.

I have both Agency side and Brand side experience in:

• Managing Key client relationships (Enterprise & SMEs), their growth and retention; while negotiating commercials, and closing high-value deals
• Conceptualizing digital-led brand solutions across content, social, influencer, performance, and platform partnerships
• Understanding brand objectives and translating them into customized, revenue-generating partnerships
• As well as, working closely with creative, content, media, and performance teams to deliver business-driven creative solutions

Having collaborated with partners, media publications, influencers, creative agencies, premium marketplaces, and agency ecosystems throughout my career, I bring with me deep understanding of how brand storytelling, audience engagement, and monetization come together in today’s digital-first environment.

I hope that you find this relevant w.r.t the suggested positions; look forward to hearing from you.

Upasna Lall

With 20 years of experience across brand strategy, digital marketing, partnerships, and revenue-led growth, I bring a rare balance of marketing insight, stakeholder management, creative thinking, and strong commercial acumen.

Across my career, I have worked at the intersection of brands, agencies, PR & media ecosystems, and revenue teams: conceptualizing and selling custom brand solutions that address real business challenges while managing Key stakeholders across the Domestic and International landscape.

In my most recent role as Business Director at ANS Commerce (Flipkart Group), I led growth and brand-led solutions for 40+ D2C and enterprise clients, consistently achieving and exceeding monthly revenue targets through consultative selling, cross-sell and upsell strategies, and high-impact digital campaigns. Additionally, here I achieved the highest number of Cross sell and Upsells across all teams.

I have both Agency side and Brand side experience in:

• Managing Key client relationships (Enterprise & SMEs), their growth and retention; while negotiating commercials, and closing high-value deals
• Conceptualizing digital-led brand solutions across content, social, influencer, performance, and platform partnerships
• Understanding brand objectives and translating them into customized, revenue-generating partnerships
• As well as, working closely with creative, content, media, and performance teams to deliver business-driven creative solutions

Having collaborated with partners, media publications, influencers, creative agencies, premium marketplaces, and agency ecosystems throughout my career, I bring with me deep understanding of how brand storytelling, audience engagement, and monetization come together in today’s digital-first environment.

I hope that you find this relevant w.r.t the suggested positions; look forward to hearing from you.

Upasna Lall

Exploring AI and its benefits as well as automation - I am a keen learner.

Prior to this, I have attended many courses to constantgly upskill and stay in tune with the current business needs. I am an MBA by formal education and a Growth marketer by passion.