Devyani Gosavi

I am a B2B Marketing & Demand Generation professional with 4+ years of experience in helping organizations build profitable revenue pipelines through data-driven campaigns, lead generation and CXO-level engagement. In the last 3 years, I've delivered 350+ qualified leads and contributed Rs.2 Cr+ in revenue by executing ROI-focused, multi-channel marketing strategies across BFSI, Media, and Manufacturing industries.

Manager – B2B Marketing - HT Media Ltd. - Delhi

(2024-09 - 2025-08)

• Generated 280+ qualified leads and delivered Rs.1 Cr+ in revenue by executing multi-channel B2B marketing campaigns, targeting CXOs, resulting in a 15% increase in pipeline conversion rate
• Boosted conversion efficiency by 20% by optimizing lead nurturing strategies across email, WhatsApp, LinkedIn, and cold calling
• Amplified brand visibility and engagement by crafting high-impact marketing collaterals including emailers, brochures, banners, and social media creatives
• Streamlined campaign execution and ensured stakeholder alignment by collaborating with cross-functional teams across content, sales, and events
• Accelerated demand generation and conversions by designing data-driven, performance-driven campaigns targeted at CXOs and senior decision-makers

Accounts Manager - Transaction Banking - Business Development - ICICI Bank Limited - Pune

(2023-05 - 2024-08)

• Onboarded 18 new corporates by leveraging brand marketing techniques and driving B2B sales through prospecting, area mapping, and cold-calling boosting client engagement and market presence
• Doubled fee income from Rs.8 Lakh to Rs.16 Lakh by opening 30 current accounts and formulating customized business plans for each client company
• Generated Rs.5.3 Lakh additional income by converting 11% of clients to 100% digital transactions
• Accelerated operating income from Rs.1.94 Cr to Rs.2.98 Cr in one year by strategically networking, building strong client relationships, and closing 10+ high-value corporate deals

Senior Executive - Marketing Communications - Gujarat Fluorochemicals Limited (INOX group) - Noida

(2018-06 - 2020-08)

• Increased LinkedIn followers by 100% in 8 months and boosted website traffic by 36,000+ new users in 3 months by implementing SMO, SMM, and SEO strategies
• Achieved cost savings of Rs.4 Lakh by designing high-quality social media creatives, marketing collaterals, and video content using tools like Canva, Adobe Acrobat, and Adobe Premiere Pro
• Spearheaded the launch of a new corporate identity by crafting a compelling brand tagline, redesigning the logo, revamping the website, and establishing a brand identity manual

MBA - Integrated Marketing Communications - K J Somaiya Institute of Management (2023)

B.Tech. - Chemical Engineering - Manipal University Jaipur (2018)