Dhruba Jyoti Pati

With over 27 years of experience in academia, research, and consulting, I have been deeply involved in advancing the fields of media, communication, and entertainment studies. My academic journey has been enriched by leading roles such as Dean & Director at the India Today Media Institute, where I oversaw developing and managing six postgraduate diploma courses in media and entertainment. As a National Fellowship holder from the Government of India, I have continuously contributed to interdisciplinary studies, curriculum innovation, and capacity-building initiatives within the media education sector.

I am passionate about driving academic excellence, fostering industry-academia collaborations, and enhancing professional training through initiatives like the ITMI Skill Centre and ITMI Production House.

Senior Independent Consultant (Higher Education, Media, Communication, Research, and Developmental Studies) - Self-employed - New Delhi, India

(2025-10)

Dean & Director - India Today Media Institute (ITMI) - New Delhi, India

(2016-12 - 2025-09)

Led academic leadership for postgraduate Media school and launched six specialized postgraduate diploma programs.

• Led academic leadership for postgraduate Media school.
• Launched six specialized postgraduate diploma programs in: Broadcast Journalism, Media & Entertainment Management, Digital Media & Communications, Visual Communication & Digital Infographics, Applied Mass Communication, Events, BTL, Activations, and Experiential Marketing
• Established ITMI Skill Centre in collaboration with Media & Entertainment Skill Council, Govt. of India (MESE).
• Set up Training & Development Center for skill enhancement.
• Partnered with the US Embassy for academic fusion and workshops.
• Designed and implemented a multidisciplinary curriculum.
• Launched ITMI YouTube channel, podcasting center, and publication unit.
• Led extension activities like district media profiles, social sensitization, and entrepreneurship centers.
• Initiated ITMI CSR activities, global benchmarking, and revenue optimization.
• Created personal and executive fitness programs.
• Managed alumni relations and corporate collaborations.

Dean Academics - IMS Noida - Noida, India

(2015-04 - 2016-11)

Led six schools under IMS at the UG/PG level.

• Led six schools under IMS at the UG/PG level: Journalism and Mass Communication, Management (AICTE approved PGDM course), IT (Affiliated with AKTU), Law (Approved by Bar Council of India)
• Established IMS Community Radio.
• Managed academic planning, faculty recruitment, and research initiatives.
• Directed media relations, placement support, and event management.

Professor & Dean - EMPI's Ajit Haksar Institute of Advertising, Communication & Marketing - India

(1999-02 - 2015-03)

Managed academic institution offering specialized programs in advertising, media, and marketing.

• Inducted new courses in Advertising, Media, and Marketing, including Account Planning, PR, Media Planning, and CSR.
• Enhanced placement support with top advertising agencies and media organizations.
• Built relationships with advertising agencies and corporate partners.
• Managed academic administration, faculty recruitment, media relations, and PR.
• Led extension activities and research projects with government and NGOs.

Assistant Professor - Amity School of Communication (ASCO) - India

(1998-06 - 1999-01)

Teaching and course management roles in communication programs.

• Teaching Public Relations, Corporate Communication, Developmental Studies, and Media Research
• Course Incharge Media Management, Communication and PR (PG Programme)

Senior Consultant - Mudra Public Relations - India

(1997-06 - 1998-05)

PR campaign management for major corporate clients.

• Managed PR campaigns for major clients like Samsung and Singer.
• Developed and executed media relations strategies and tracking.

Senior Executive - Trends Advertising Pvt. Ltd. - India

(1995-04 - 1997-05)

PR and brand management campaign planning and execution.

• Planned PR and brand management campaigns.
• Led national campaigns for Crown TV, Dhanuka Pesticides, and other major brands.

Project Consultant - UNICEF Bihar - Bihar, India

(1991-08 - 1995-03)

Communication strategy development and research for health awareness campaigns.

• Developed communication strategies for health and hygiene awareness campaigns in collaboration with Hindustan Lever.
• Led research and communication planning for UNICEF-aided projects in South Bihar.

Editorial Consultant - A & M Publication (Advertising Magazine) - India

(1990-09 - 1991-07)

Editorial consultancy for advertising-related publications.

• Provided editorial consultancy for advertising-related publications.

Sub Editor - Baartaman Samachar & Oriya Daily Newspapers - India

(1989-01 - 1990-08)

Newspaper editorial work for a leading Oriya daily.

• Worked as a sub-editor for a leading Oriya daily, focusing on news and features.

Ph.D - Process of Social Change and Role of Mass Communication: A contemporary historical analysis on Tribals of South Orissa - University of Berhampur, Orissa, India (2005)

Master's - Journalism and Mass Communication - University of Berhampur, Orissa, India (1994)

Specialization - Public Relations & Advertising Management - University of Berhampur, Orissa, India (1994)

Post Graduate Program - BJ - University of Ranchi, Jharkhand, India (1991)

Master of Arts - History and S.E.A Studies - Utkal University, Orissa, India (1989)