Yadnika

Brand & Content Strategist | Advertising Graduate/Advertising (Hons) student with hands-on experience in brand building, content writing, digital campaigns, and paid ads. Worked on real-world brand projects across FMCG, baby care, auto, and beauty, with professional experience as an Instructional Content Writer and Publishing Content Writer.

Content Writer & Proofreader at Target Publications (2024-03 – 2026-07)

Proofreading, editing, and content creation for publishing company

• Proofread and edited 100+ documents, ensuring error-free delivery
• Created compelling copy that increased session revenue rate by 25%

Content Writer & Designer at LetsUte (2025-01 – 2025-07)

Content writing and graphic design for digital platforms

• Produced high-quality copy for websites, blogs, and social media
• Consistently met tight deadlines while maintaining quality standards
• Collaborated virtually with graphic designers and marketing associates
• Designed social media graphics that enhanced brand identification

PGP-M&E in Media & Entertainment – Welingkars Institute of Management and Research (2025 – 2026)

Bachelor of Arts (Hons) in Media Communication and Journalism - Advertising (BAMMC) – K & Somaiya College, SVU (2020 – 2023)

SSC in Secondary Education – The DPYA High School (2010 – 2020)