Senior Product Marketing Manager - B2B SaaS, Retail and AdTech
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A Product Marketing Leader with over 13 years of total experience. I’ve worked across most marketing domains, from crafting messaging and positioning to leading GTM motions, enabling sales, building content strategy, conducting competitive intelligence, commissioning consumer research, directing growth marketing, and supporting paid marketing campaigns. I’ve led high-performing teams at InMobi, Glance, Amazon, and Algonomy.
Algonomy - Senior Product Marketing Manager; Bengaluru (India) Dec 2023 – Present
Lead product marketing for Algonomy's Omni-Channel Marketing Portfolio; rCDP, Active Content, Audience Manager, and Algonomy Campaign. Owning positioning, GTM strategy, sales enablement, competitive intelligence, pricing, and demand generation across a multi-product enterprise SaaS portfolio.
● Led and mentored a 3-person Marketing team, overseeing execution across GTM, content, sales enablement, and customer marketing for a multi-product portfolio.
● Developed the end-to-end positioning, messaging, and Go-to-Market (GTM) Strategy for Active Content, a net-new product, defining the value proposition, ICP, and competitive differentiation for its enterprise sales motions. Spearheaded its market launch and cross-sell activation, influencing a pipeline of over $3M ARR.
● Supported and accelerated $4M+ ARR in deals across the full product portfolio by equipping sales teams with compelling pitch narratives, battle-tested positioning, and proof-of-concept frameworks that converted trials into closed revenue.
● Partnered with sales and business leadership on pricing and packaging for all major enterprise deals across the Omni-Channel Marketing suite, developing customised commercial constructs that balanced deal velocity with margin protection.
● Revived a dormant analyst relations program with IDC from the ground up, re-establishing Algonomy's credibility and presence in the analyst community, culminating in Algonomy rCDP being recognised as a Major Player in the IDC MarketScape for Retail CDP, 2025.
● Led customer marketing programs, including case studies, adoption campaigns, use case development, and upsell strategies, generating a pipeline of over $650K ARR.
● Conceptualised and curated content and themes for 4 global industry events (including NRF Singapore and E-tail Nordic), directly contributing to $800K ARR in the influenced pipeline.
● Led the corporate website revamp project, repositioning Algonomy as a modern Retail SaaS leader, resulting in a 37% reduction in bounce rate and a 32% increase in MQLs (MoM).
● Developed interactive product experiences for Active Content that drove a 36% MoM increase in MQLs, accelerating top-of-funnel momentum.
● Launched Algonomy's first marketer-focused webinar series, building a LinkedIn community of practitioners as a long-term pipeline development and brand awareness initiative.
● I’ve established and run a quarterly Sales Enablement Program, coaching the sales organisation on product positioning, feature updates, and buyer narratives to improve sales readiness and deal velocity.
Amazon – Category Marketing Manager; Bengaluru (India) July 2022 – April 2023
● Led the category marketing and merchandising for Grocery and HPC categories — a ₹10,000 Cr (~$1.08B) business — building deep operational insight into how enterprise retailers drive acquisition, retention, and revenue at scale.
o Improved customer retention by +300 bps, acquisition by +23%, AOV by +12%, and category revenue by +18% YoY through data-led marketing and merchandising strategies.
o Managed a ₹10 Cr (~$1.2M) marketing budget across performance and brand channels in H2 2022.
o Led three major sales events (Great Freedom Festival, GIFS, Republic Day Sale), delivering 2x traffic and 1.5x revenue versus BAU for consumables.
InMobi & Glance – Manager Brand Strategy & Content Monetization; Bengaluru (India) April 2019 – June 2022
Ebani Advertising – VP, Business Operations; Hyderabad (India) March 2018 – April 2019
Product Marketing Management - GrowthSchool, October 2023
AI Workflows (Agentic AI, Prompt Engineering, etc.) – Vanderbilt University, May 2025
