Independent Contractor – Digital Specialist - Think Shift - North America Focus
(2025-04)
- Managed and optimized $5M+ monthly cross-platform media investments across Google, Meta, LinkedIn, and Programmatic ecosystems.
- Executed cross-channel budget optimization and performance allocation to improve blended returns.
- Maintained consistent 1.5x–2x blended ROAS across cross-platform acquisition campaigns while scaling budgets across multiple North American markets.
- Built performance dashboards and reporting frameworks to support revenue planning and quarterly reviews.
- Collaborate with Sales, Creative, and Analytics teams to align paid acquisition with pipeline and revenue targets.
Digital Specialist - Think Shift - Toronto, Canada
(2024-08 - 2025-02)
- Managed multi-million-dollar integrated performance portfolios across brand and acquisition KPIs.
- Mentored and developed 5+ junior coordinators and specialists, improving campaign scalability and execution efficiency.
- Led quarterly performance reviews and presented growth strategies to C-level stakeholders, contributing to client retention and upsell expansion.
- Oversaw cross-channel investment allocation to balance growth velocity with profitability objectives.
Digital Advertising Specialist - Grenis Media - Toronto, Canada
(2023-05 - 2024-04)
- Oversaw $3–5M combined monthly performance marketing portfolio (~$36M–$60M annually) across 27 enterprise accounts spanning multiple industry verticals.
- Managed individual client budgets ranging from $10K to $2M+ per month, ensuring strategic allocation across search, social, and programmatic channels.
- Improved overall campaign efficiency by 30% through automation, structured experimentation, and advanced audience segmentation.
- Maintained consistent profitable blended returns across diversified client portfolios.
- Developed standardized campaign frameworks and optimization playbooks adopted across teams to enhance performance governance.
Assistant Manager – International Digital Marketing - Great Learning - Gurugram, India
(2021-12 - 2022-12)
- Directed $2–3M monthly global paid media budgets (~$30M+ annually) across Asia, Africa, Middle East, LATAM, EMEA, and North America.
- Led and mentored a team of 7 performance marketers managing large-scale international acquisition funnels.
- Reduced CPL by 30% across priority markets through audience-first acquisition strategy and funnel restructuring.
- Increased qualified lead generation by 20% through media mix re-engineering and regional performance optimization.
- Collaborated with business and sales teams to support revenue targets through performance-driven acquisition strategies for premium global education programs (including NUS & MIT offerings).
Campaign Manager (Onsite – Google Client Portfolio) - Cognizant - Gurugram, India
(2019-04 - 2021-09)
- Managed multi-million-dollar global performance campaigns across enterprise brands and diversified verticals.
- Improved campaign efficiency by 28% through structured A/B testing, audience segmentation, and bidding optimization frameworks.
- Delivered 100% SLA compliance while coordinating across global delivery teams and client stakeholders.
- Contributed to large-scale campaign scaling initiatives across multiple product categories and international markets.
Senior Marketing Specialist - NDTV - New Delhi, India
(2017-09 - 2019-03)
- Led digital acquisition and engagement campaigns across major media properties.
- Improved targeting precision and campaign performance through analytics-driven optimization.
- Managed junior marketing resources supporting cross-functional campaign execution.
