Gokulraj R

Performance marketer with 2.5+ years of experience driving lead generation and revenue growth across ed-tech, real estate, and consulting. Skilled in managing and optimizing Meta and Google Ads campaigns, with a proven ability to reduce CPL, improve conversion rates, and scale campaigns profitably. Delivered 3.5x ROAS and 400+ high-intent leads in 30 days through full-funnel strategy and data-driven optimization.

Performance Marketer at Mentric Training & Consulting Pvt Ltd (2025-12 – Present)

Currently generating consistent high-intent leads and optimizing full-funnel marketing systems.

• Generated consistent high-intent leads via Meta Ads with optimized CPL
• Built and optimized Ads → Landing Page → Zoho CRM → WhatsApp automation funnel, improving response speed and conversions
• Worked on Google Ads (Search campaigns) to capture high-intent traffic and improve lead quality
• Improved lead-to-enrollment conversion through sales alignment and targeting refinement

Digital Marketing Manager (Lead) at Cojective (2024-01 – 2025-11)

Led performance marketing initiatives, managed and scaled Meta & Google Ads campaigns across lead generation funnels.

• Led performance marketing, improving conversion rates by 8–12%
• Managed and scaled Meta & Google Ads campaigns, optimizing performance across lead generation funnels
• Owned budget, creatives, audience strategy, optimizing CPL & CTR
• Built full-funnel systems aligning ads and landing pages for qualified leads
• Increased overall campaign efficiency (CTR & ROAS) through continuous A/B testing and funnel improvements
• Scaled campaigns up to ₹10L/month ad spend, maintaining consistent lead performance
• Mentored team members on campaign optimization, performance tracking, and testing frameworks
• Collaborated with sales and design teams to improve lead quality and conversion outcomes

SEO Analyst Intern at Homes247 (2023-07 – 2023-12)

Optimized keywords and improved technical SEO performance.

• Optimised 50+ keywords, improving rankings from page 3 to page 1 for target terms
• Identified and fixed technical SEO issues, improving crawlability and indexing efficiency
• Strengthened domain authority through backlink analysis and optimization strategies

B.E. in Electronics and Communication Engineering (ECE) – Hindusthan College of Engineering & Technology (2018 – 2022)