Vice President – Global Sales & Marketing - Melody Healthcare
(2023-11)
Business Focus: Oncology, Respiratory & Cardiology APIs
- Leading global sales and business development operations across international pharmaceutical markets.
- Managing a business portfolio with annual revenue of approximately INR 240 Crores.
- Developing strategic growth plans for Oncology, Respiratory, and Cardiology API businesses.
- Driving new customer acquisition and expanding global distribution partnerships.
- Identifying new product opportunities through market research, IQVIA (IMS), EXIM data, and competitive analysis.
- Spearheading commercialization activities and international deal negotiations.
- Collaborating closely with Production, PPIC, QA, SCM, and Regulatory teams for smooth execution.
- Strengthening customer relationships through strategic account management and service excellence.
- Utilizing digital platforms and social media channels for international lead generation and market penetration.
- Managing spot business opportunities and product replacement strategies across global markets.
Senior General Manager – International Marketing - Shilpa Medicare Ltd.
(2008-09 - 2023-10)
Business Focus: Oncology APIs, Generic APIs, Peptides & FDFs
- Successfully managed international business operations with annual turnover exceeding INR 280 Crores.
- Led API & FDF sales across Europe, USA, LATAM, CIS, Africa, Middle East, South Asia, and Emerging Markets.
- Developed and expanded global customer base through strategic market penetration initiatives.
- Registered more than 150 dossiers with health authorities in Europe, Russia, Brazil, Korea, and other international markets.
- Established distribution networks and regulatory pathways in multiple new countries.
- Designed country-specific business strategies and channel partner models.
- Led market surveys, product evaluation, and competitive positioning initiatives.
- Coordinated international exhibitions, branding campaigns, and promotional activities.
- Managed and mentored global sales and marketing teams.
- Played a critical role in launching new APIs and expanding oncology business globally.
Sales Manager - Naprod Group
(2004-12 - 2008-08)
Business Focus: Oncology, Anesthetics & Steroid APIs
- Developed international sales strategies for generic API markets.
- Managed customer acquisition and business development activities across global territories.
- Conducted overseas business visits for promotion and strategic relationship development.
- Worked closely with R&D, Regulatory Affairs, QA, Manufacturing, and Logistics departments.
- Identified commercially viable new products based on market intelligence and customer demand.
- Managed export operations, logistics coordination, inspection activities, and customer support.
- Developed annual business plans, MIS reports, and market intelligence systems.
- Built and strengthened relationships with key international pharmaceutical customers.
Senior Marketing Officer - Kopran Ltd.
(2000-03 - 2004-10)
Business Focus: Macrolides, Cardiac & Antibiotic Bulk Drugs
- Managed sales and marketing activities for pharmaceutical bulk drugs.
- Developed new business opportunities and maintained existing customer relationships.
- Conducted market research and competitor analysis to support business growth.
- Coordinated promotional activities to enhance product visibility and market presence.
- Achieved sales targets through strategic customer engagement and follow-up.
Field Officer - Cadila Pharma
(1996-06 - 1999-12)
- Promoted pharmaceutical products to doctors, hospitals, chemists, and stockists.
- Generated business through prescription development and hospital engagement.
- Conducted market surveys and competitor activity analysis.
- Ensured strong customer service and relationship management.
