Dipty Gurjar

I am a brand leader driven by creativity, cultural insight, and the power of storytelling to shape desire, relevance, and long-term brand equity - especially critical in fashion and beauty. I bring a 360° marketing lens: sharp strategy, strong consumer understanding, and execution that seamlessly connects brand worlds across product, communication, retail, and digital touchpoints.

With close to 19 years of experience across India and Australia, I’ve partnered with marquee brands across lifestyle, luxury, FMCG, and services - working with names such as Amrutanjan, Parry’s, Irasva Fine Jewellery, Orra, Taj Hotels, HDFC Mutual Fund, Freedom Oil (GEF), Fujitsu General, L&T Realty, Nerolac, Viacom18, Cisco, Maruti Suzuki, Nexa, Mahindra & Mahindra, Renault, and Matter Motorworks, among others. This breadth has shaped my ability to balance premium and mass positioning, craft aspiration-led narratives, deliver business impact at scale and depth, and tell stories that move people to act.

A defining highlight was leading marketing for Amrutanjan’s balm portfolio, where the challenge was to unify multiple products under a single, emotionally resonant idea. We created the platform “Har Dard Mitaye”, positioning the brand as one that understands every pain - physical and emotional. This resulted in a strong, cohesive four-film TVC campaign and delivered a significant uplift in brand recall.

The experience reinforced my belief in building brands that balance empathy, consistency, and commercial outcomes.

I am passionate about translating brand ambition into compelling narratives and clear growth strategies - building distinctive identities that show up cohesively across ATL, BTL, digital, retail, and social-first ecosystems. My entrepreneurial background adds agility, ownership, and strong commercial instinct, while my leadership style focuses on mentoring teams and building cultures that value taste, speed, and accountability.

Outside work, I’m a motorbike rider and avid traveller - pursuits that keep me curious, adaptable, and deeply connected to evolving aesthetics and consumer behaviour. At this stage of my career, I’m keen on building a legacy brand - one that reflects strong vision, cultural relevance, and a bold appetite for innovation.