Brand Strategist & Content Lead at Growth Narrative (2026-01 – Present)
- Spearhead content, brand strategy, and pitch initiatives from ideation to execution across existing clients, new business opportunities, and The Growth Narrative's own brand.
- Lead and mentor the content team, overseeing ideation, development, and delivery of content across diverse brand and communication requirements.
- Collaborate closely with the founders to develop brand strategies, positioning, and communication frameworks for new brands and upcoming projects.
- Drive pitch strategy and creative ideation, translating business objectives into compelling brand narratives and communication solutions.
- Partner with the design team to conceptualise and develop integrated brand communication, ensuring strategic thinking translates seamlessly into impactful visual and verbal execution.
Brand Strategist & Account Manager at Hatch (2025-01 – 2026-01)
- Built insight-driven brand campaigns and digital communication strategies aligned with business goals, resulting in 35% growth.
- Conducted market, audience, and competitor research for new business pitches.
- Managed end-to-end client relationships across retainer and project-based accounts.
- Coordinated with creative, performance, and production teams to deliver integrated campaigns that helped in brand awareness.
- Supervised execution of brand shoots.
- Represented brands at industry events and activations which helped in brand visibility.
Brand Strategist at White Rivers Media (2024-01 – 2024-12)
- Generated insight-driven campaign and content ideas contributing to 45% growth in engagement.
- Conducted in-depth consumer, category, and competitor research for pitch projects.
- Collaborated closely with creative and client servicing teams to ensure timely execution.
- Co-created pitch decks increasing proposal conversion by 72%.
- Developed and executed social media strategies aligned with brand positioning and marketing objectives, driving 40% growth in followers.
Copywriter at Scarecrow M&C Saatchi (2022-01 – 2024-12)
- Write engaging and copy for both retainer brands and pitch projects.
- Develop content strategies and brainstorm campaign ideas in collaboration with the team.
- Work closely with the art team and visualizers to execute projects effectively.
- Contribute to creating presentations and present them to clients.
- Be active on shoot days to supervise proper execution of the campaigns.
