Divya Gupta

Senior Consultant at Infogain (2025-10 – Present)

Implemented Adobe Customer Journey Analytics (CJA) to unify multi-channel data streams, enhancing cross-channel journey visibility and campaign performance measurement.
Designed and configured CJA data views to analyze cross-channel user journeys, enabling actionable insights that optimize funnel conversion and reduce user drop-off.
Established data governance and validation practices for analytics implementations, improving reporting reliability and ensuring consistent cross-platform data accuracy.
Managed end-to-end Adobe Experience Platform implementations including XDM schema design, Datastream configuration, Web SDK migration, Workspace reporting, server-side/event forwarding integrations, and consent orchestration for scalable customer data collection.

Product Analyst at Victoria's Secret (2024-11 – 2025-08)

Implemented OneTrust Consent Management Platform (CMP) within Adobe Launch (TMS) for domestic and international web properties, ensuring CCPA/GDPR-compliant consent-based tag firing.
Configured and deployed AEP Web SDK and Mobile SDK to enable real-time customer data capture, consent management, and event forwarding into Adobe Experience Platform.
Conducted end-to-end user journey validation across web and app platforms by auditing page elements and tagging accuracy using AEP Debugger and Browser Stack.
Authored comprehensive Solution Design References (SDRs), Business Requirements Documents (BRDs), and Tag Guides to align technical and business stakeholders on data collection standards.
Optimized OneTrust banner tracking by leveraging Adobe AEP Event Forwarding, reducing client-side payload and streamlining third-party data integrations.
Delivered weekly KPI dashboards and actionable insights with recommendations to product teams, helping increase CVR by 2% and Add-to-Bag rate by 5%.

Account Supervisor at Cheil (Samsung Group) (2024-05 – 2024-10)

Analyzed campaign performance data across all Samsung subsidiary flagship products, synthesizing complex datasets into concise executive-level narratives for business decision-making.
Led end-to-end UAT execution for analytics implementations, identifying and resolving tracking discrepancies to ensure data accuracy prior to production release.
Resolved complex direct traffic inflation issues within marketing channel attribution models, improving accuracy of paid and organic channel performance reporting.

Consultant at DWAO (2020-03 – 2024-05)

Conducted full tracking audits and rigorous validation using Charles Proxy & Adobe Assurance, improving tracking accuracy by 20%.
Delivered end-to-end Adobe Analytics implementations and data analysis for 5+ client projects across e-commerce, retail, and BFSI verticals on web and app platforms.
Partnered with brands on funnel analysis, flow analysis, and segment-based personalization strategies, driving measurable improvements in conversion rates and user engagement.
Built and maintained CXO-level advertising performance dashboards (daily/weekly/monthly), translating complex analytics data into actionable business insights for senior stakeholders.
Generated A/B testing hypotheses, designed experiments, and evaluated results to drive data-backed CRO recommendations across multiple client verticals.
Executed SQL queries on clickstream data for deep-dive analysis, data manipulation, and validation of analytics implementation accuracy.
Captured end-to-end user journeys using Adobe Analytics, Google Analytics, and Meta platforms; delivered cross-platform insights to marketing and product teams.

Intern – Digital Analytics at Teknomatics (2019-06 – 2019-09)

Translated business requirements into technical and functional digital specifications, supporting foundational data strategy and analytics implementation documentation.

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