Divya Gupta

Digital Analytics Consultant with 6+ years of experience in Adobe Experience Cloud implementations, tag management, and data-driven insights. Skilled in Adobe Analytics, Adobe Launch, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Tealium, OneTrust, and SQL, with proven expertise in Web SDK / Mobile SDK deployment, consent management, A/B testing, and stakeholder reporting. Adept at collaborating with cross-functional teams to deliver data accuracy, actionable insights, and measurable business impact across e-commerce, retail, and BFSI verticals.

Senior Consultant at Infogain (2025-10 – Present)

• Implemented Adobe Customer Journey Analytics (CJA) to unify multi-channel data streams, enhancing cross-channel journey visibility and campaign performance measurement.
• Designed and configured CJA data views to analyze cross-channel user journeys, enabling actionable insights that optimize funnel conversion and reduce user drop-off.
• Established data governance and validation practices for analytics implementations, improving reporting reliability and ensuring consistent cross-platform data accuracy.
• Managed end-to-end Adobe Experience Platform implementations including XDM schema design, Datastream configuration, Web SDK migration, Workspace reporting, server-side/event forwarding integrations, and consent orchestration for scalable customer data collection.

Product Analyst at Victoria's Secret (2024-11 – 2025-08)

• Implemented OneTrust Consent Management Platform (CMP) within Adobe Launch (TMS) for domestic and international web properties, ensuring CCPA/GDPR-compliant consent-based tag firing.
• Configured and deployed AEP Web SDK and Mobile SDK to enable real-time customer data capture, consent management, and event forwarding into Adobe Experience Platform.
• Conducted end-to-end user journey validation across web and app platforms by auditing page elements and tagging accuracy using AEP Debugger and Browser Stack.
• Authored comprehensive Solution Design References (SDRs), Business Requirements Documents (BRDs), and Tag Guides to align technical and business stakeholders on data collection standards.
• Optimized OneTrust banner tracking by leveraging Adobe AEP Event Forwarding, reducing client-side payload and streamlining third-party data integrations.
• Delivered weekly KPI dashboards and actionable insights with recommendations to product teams, helping increase CVR by 2% and Add-to-Bag rate by 5%.

Account Supervisor at Cheil (Samsung Group) (2024-05 – 2024-10)

• Analyzed campaign performance data across all Samsung subsidiary flagship products, synthesizing complex datasets into concise executive-level narratives for business decision-making.
• Led end-to-end UAT execution for analytics implementations, identifying and resolving tracking discrepancies to ensure data accuracy prior to production release.
• Resolved complex direct traffic inflation issues within marketing channel attribution models, improving accuracy of paid and organic channel performance reporting.

Consultant at DWAO (2020-03 – 2024-05)

• Conducted full tracking audits and rigorous validation using Charles Proxy & Adobe Assurance, improving tracking accuracy by 20%.
• Delivered end-to-end Adobe Analytics implementations and data analysis for 5+ client projects across e-commerce, retail, and BFSI verticals on web and app platforms.
• Partnered with brands on funnel analysis, flow analysis, and segment-based personalization strategies, driving measurable improvements in conversion rates and user engagement.
• Built and maintained CXO-level advertising performance dashboards (daily/weekly/monthly), translating complex analytics data into actionable business insights for senior stakeholders.
• Generated A/B testing hypotheses, designed experiments, and evaluated results to drive data-backed CRO recommendations across multiple client verticals.
• Executed SQL queries on clickstream data for deep-dive analysis, data manipulation, and validation of analytics implementation accuracy.
• Captured end-to-end user journeys using Adobe Analytics, Google Analytics, and Meta platforms; delivered cross-platform insights to marketing and product teams.

Intern – Digital Analytics at Teknomatics (2019-06 – 2019-09)

• Translated business requirements into technical and functional digital specifications, supporting foundational data strategy and analytics implementation documentation.

Bachelor of Technology in Computer Science & Engineering – Bharat Institute of Technology (APJAKTU) (2020-06)