Divya Patni
Digital Marketing Trainer & Strategist
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About
Dynamic digital marketing professional with a proven track record with excelling in SEO and content optimization. Adept at leveraging marketing automation tools and fostering client relationships to drive brand success. Skilled in Google Ads and passionate about crafting compelling narratives that resonate with audiences.
Experience
Marketing Strategist & Trainer at ImaginXP, College Dekho (GirnarSoft Group) (2024-07 – Present)
- Developed and executed Meta and Google Ads strategies to enhance brand visibility.
- Designed and implemented contemporary industrial standards for improved operational efficiency.
- Executed targeted Meta and Google Ads campaigns to drive brand engagement.
- Utilized marketing automation tools to optimize campaign performance.
Digital Marketing Executive at Zen Consulting (2023-02 – 2024-06)
- Managed SEO activities including keyword research, link building and content optimization.
- Monitored performance of campaigns using analytics software such as Google Analytics.
- Collaborated with design teams to create visually appealing graphics for websites and social media posts.
- Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
- Developed and implemented multi-channel digital marketing strategies.
Social Media Manager & Content Writer at Jaipur Rugs Company Private. Limited (2022-11 – 2023-01)
- Managing Daily sales leads driven by Social Media Sponsorships and Media Publicity on the Brand's Official Page.
- Managed Marketing Automation.
- To Collect and Write for the Brand's Website containing Artisans' Original stories based in the outskirts of Jaipur.
- Communicating content to audiences connects a bridge between the customer and the company.
Show Producer & Copywriter (Intern) at 94.3 My FM (Dainik Bhaskar Group) (2022-01 – 2022-04)
- Worked as a Show Producer under the supervision of RJ Naini for the show, 'Youngistaan'.
- Communicating with Celebrities and Important individuals for the show.
- Building Public Relations with Institutions, Brands, and Individuals to gather sales through digital platforms and On-Air.
Product Catalog Category Analyst at Mattsen Kumar (2021-03 – 2022-01)
- Worked as a Catalog Category Analyst at 'Mattsen Kumar' and handled core clients of the organization. (Flipkart and Amazon).
- Optimised content descriptions with their respective specifications.
- Delivering SEO-friendly content in consideration of outgoing trends.
Content Writer at First India News Publications (2021-09 – 2021-10)
- Worked as a Content Writer at First India News Publication delivering Content as a mainstream media.
- Built the logic and streamlined content for the viewers targeting City News and Events around the city with detailed representation.
- Content Delivered in Print Media as well as, Social Media and Website selectively.
Content Writer (Digital) at EduIndex News Publications (2020-07 – 2020-08)
- Worked as a Content Writer for 'EduIndex News Publications delivering articles for the desired target audience.
- Cognitive Research for Content and evaluating.
- Delivering SEO-friendly content in consideration of outgoing trends.
Education
Bachelor of Arts (B.A) in Journalism And Mass Communication – JECRC UNIVERSITY (2022-01)
High School – ST.WILFRED'S SCHOOL (2018-01)
Primary School – SEEDLING MODERN HIGH SCHOOL (2015-01)
