
Divyanka Walde
Product Manager with ~2 years of experience leading large-scale digital platform transformation and workflow automation initiatives
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About
Product Manager with ~2 years of experience leading large-scale digital platform transformation and workflow automation initiatives. Proven expertise in gathering business requirements, designing process flows, and driving end-to-end implementation of CRM and content-centric platforms. Drove 40% reduction in servicing time and 50% reduction in manual effort through API-led platform integrations.
Strong in product discovery, system design, KPI-driven prioritization, and cross-functional execution to build scalable high-impact products.
Experience
Product Manager at ICICI Bank (2024-05 – Present)
- Spearheaded 100% migration to MS Dynamics 365, designing process flows and multi system API integrations across core platforms
- Reduced servicing TAT by 30-40% by redesigning workflows and replacing manual documentation with real time system integrations
- Pioneered centralized CKYC consumption, replacing multistep document scanning into one click verification, reducing manual effort by 50%
- Streamlined corporate onboarding by 22% through automated UCC retrieval, eliminating manual data entry and accelerating activation
- Led structured rollout and training programs, increasing CRM adoption by 42% and embedding consistent digital servicing practices
- Leveraged transaction analytics to identify workflow bottlenecks, enhancing servicing throughput and supporting growth in MAB retention
- Designed RBI aligned Name Change framework with rule based categorization, improving data accuracy and reducing operational rework
- Partnered with engineering and compliance to prioritize API dependencies and deliver regulatory aligned product releases on schedule
General Management Intern at Axis Bank (2023-04 – 2023-06)
- Conceptualized an 8-segment personal finance taxonomy across 350+ topics, improving content structure, discoverability & user navigation
- Conducted content performance analysis to identify high interest themes, contributing to initiatives that increased website traffic by 20%
- Built digital performance dashboards to track engagement and content effectiveness, supporting data led prioritization of content roadmap
- Conducted competitive benchmarking across 50+ finance platforms to refine content positioning and identify growth opportunities
Business Intern at Metvy (2022-03 – 2022-04)
- Collaborated in building a simulated venture from concept to go-to-market, conducting market validation and launch strategy planning
- Developed digital content strategy across social media and web platforms, improving brand visibility and reach by 40%
Education
MBA in Strategy & Marketing – Indian Institute of Foreign Trade, Delhi (2024)
Student Exchange Program – Rennes School of Business, France (2023)
B.Sc. in Biochemistry – RTM Nagpur University (2022)
12th Board – Delhi Public School, Nagpur (2018)
10th Board – Delhi Public School, Nagpur (2016)



