Riya Luhadia

Marketing Operations specialist with 4+ years of overall marketing experience spanning copywriting, campaign strategy, and CRM automation. Most recently specialized in CRM workflows, email automation, lead management, and SDR enablement — building end-to-end marketing automation systems in GoHighLevel, HubSpot, and Zapier including tag-based drip campaigns, lead scoring, pipeline management, and no-code workflow automation. Experienced with AI tools including Claude, ChatGPT, and Gemini through prompt engineering.

Proven track record of reducing SDR response time by 40% and improving lead-to-meeting conversion through data-backed process design.

Marketing Automation & Operations Lead at Learn Haven (2025-03 – 2026-04)

Sole owner of all CRM automation and marketing operations at Learn Haven — responsible for automation architecture, lead lifecycle management, and SDR enablement across US regions

• Built the tag-based email automation system in GHL from scratch — trigger fires across three conditional branches: warm leads enter a 30-day drip, non-openers receive an automatic resend, cold leads route into a 60-day nurture pipeline
• Built a separate appointment booking workflow within the same automation — removal trigger pulled converted leads out of the drip sequence automatically, eliminating duplicate outreach
• Configured lead tagging and segmentation logic inside GHL — warm leads, cold leads, and booked appointments each carried distinct tags, giving SDRs a clear, always-current view of pipeline status
• Designed the workflow to be fully replicable — only the trigger tag needed updating to deploy the same automation across a new US region, enabling fast scaling without rebuilding
• Monitored campaign performance weekly — tracked email open rates, CTR, and pipeline KPIs, using data to iterate on automation sequences and SDR follow-up strategy
• Ran weekly SDR performance reviews — analyzed call recordings and delivered structured coaching on scripting and objection handling frameworks
• Integrated AI tools into daily execution — used HeyGen for video script production and ChatGPT for email drafting, reducing turnaround time on content tasks

Marketing & Strategy Associate at Kroussaw Foundation (2023-06 – 2025-02)

Sole marketing hire — owned all marketing independently, spanning social media management, content creation, campaign strategy, and brand positioning for K–12 after-school educational programs

• Developed K–12 lesson plan content and educational program materials — conducting market research and building buyer personas to define ICP and align content with target demographics
• Managed Instagram and Facebook content calendars and produced all design and video assets using Canva and CapCut — maintaining consistent brand voice across all platforms

Marketing & Copywriter at Madoobe Clothing (2022-12 – 2023-05)

• Developed a unique selling proposition (USP) for the brand — defining what set Madoobe apart in the DTC fashion space and using it as the foundation for all copy and messaging
• Produced brand storytelling content and SEO-optimized blog posts to enhance organic search visibility and online presence

Copywriter at Solutions 8 (2021-10 – 2022-06)

• Wrote high-converting Google Ads copy for clients across SaaS, fashion, skincare, and beauty industries
• Conducted keyword research and campaign analysis to optimize click-through rates (CTR) and overall ad performance

Bachelor of Mass Media in Mass Media – Usha Pravin Gandhi College (2020)