Diya Dagar

Brand Marketing & Communications specialist with close to 5 years of experience supporting large global organizations. Skilled in integrated campaigns, stakeholder management, brand governance, executive communications, intranet & platform management, and cross-functional coordination. Experienced in managing multi-channel communications, leadership engagements, events & vendor coordination, and marketing operations while delivering high-quality content under tight deadlines.

Adept at analytics tracking, content strategy, and process-driven workflows across global teams.

Marketing Specialist at Insight (2024-08 – Present)

Crafting a compelling employer brand narrative for Insight India, a Fortune 500 global IT solutions provider, by developing and executing marketing campaigns aimed at both internal and external audiences.

• Executed communication and change enablement initiatives aligned with organizational and business priorities, ensuring clear and consistent messaging across channels.
• Developed and executed communication campaigns across intranet, newsletters, leadership updates, and digital platforms including supporting Linkedin campaigns and content for US teams, adhering to governance standards and brand guidelines.
• Created executive and leadership communications, including presentations, messaging notes, internal announcements, and leadership profiles, supporting senior stakeholders.
• Supported firmwide / large-scale announcements & internal campaigns ("To All" communications), managing content accuracy, approvals, stakeholder coordination, and timely execution. (open rate of ~85% from 60%)
• Planned and delivered CEO/leadership townhalls, engagement programs, and events, including logistics, briefing documents, and coordination with cross-functional teams, catering to 300+ teammates.
• Analyzed engagement data using Sprinklr tool and employee feedback metrics to refine communication strategies and improve adoption.
• Partnered cross-functionally with Culture, HR, and Talent acquisition teams to execute engagement and employer branding initiatives leading to ~30% increase in participation / lead generation.
• Handled confidential leadership communications with discretion, exercising judgment and professionalism in sensitive situations.
• Contributed to process improvement by identifying communication gaps and supporting enhancements to internal platforms and workflows.
• Collaborated with creative and cross-functional teams on campaign assets, communication materials, and event execution while maintaining brand consistency and delivery timelines.

Employer Branding Executive at Eurofins (2021-06 – 2024-08)

Supported employer branding and communications initiatives for the India and Malaysia Global Competency Centres of Eurofins Scientific, while collaborating very closely with global teams in France HQ.

• Executed corporate and integrated communication campaigns for India, Brussels and Malaysia Global Competency Centres, supporting organizational engagement and brand alignment.
• Developed marketing materials including newsletters, LinkedIn content for cross-border markets, social media calendar, intranet updates, leadership messaging, presentations, guides, and employee stories while ensuring consistency in brand messaging.
• Coordinated leadership connects, DEI initiatives, and multi-location engagement programs, managing vendors, logistics, stakeholder communication, and event execution to ensure seamless delivery.
• Collaborated with global branding and communications teams to ensure consistency of messaging and adherence to firmwide standards.
• Analyzed engagement metrics and audience feedback to continuously improve initiatives.
• Managed content repositories and ensured timely updates of campaign assets and communication materials across digital platforms.
• Supported employer branding initiatives across digital and social channels, coordinating campaign assets, timelines, and stakeholder approvals.

Professional certification in Strategic Brand Management & Communication – Mudra Institute of Communications, Ahmedabad (MICA) (2026)

MBA – Narsee Monjee Institute of Management Studies (2024)

Bachelor's in Global Relations – B. R. Ambedkar University, Delhi (2022)