Kiran Raj C

A highly skilled and innovative Creative Graphic Designer with over 12 years of experience specializing in corporate branding, print & digital marketing materials, and advertising campaigns. Proficient in designing brochures, Google Ads, social media graphics, flyers, emailers, logo designs, trade show displays, and promotional assets that drive engagement and brand recognition.

Key Strengths: Expertise in creating visually compelling designs that align with brand identity & marketing objectives. Strong analytical and problem-solving skills to deliver high-quality, result-driven designs. Effective collaboration with managers, marketing teams, and stakeholders to develop impactful creative strategies. Self-motivated & capable of making independent decisions with a high sense of responsibility and accountability.

BRAND COMMUNICATION DESIGNER at Reliance Retail Ltd. (2022-04 – Present)

• Manage the creation of key design materials, including advertisements, brochures logos, digital catalogs, product packaging, tags, swatch books, and photo editing. Ensure brand consistency and quality control across all marketing and promotional materials.
• Develop visually compelling graphics and layouts for the fashion wear category and marketing materials.
• Develop brand identity and design marketing materials aligned with sales initiatives, including discounts, seasonal launches and special events. Conceptualize & execute creative campaigns such as End-of-Season Sales (EOSS), window displays, product launches, and regional festivals.
• Collaborate with the Visual Merchandising (VM) team to design and implement in-store promotional displays for key retail events. Prepare and manage VM calendars for seasonal promotions and sales events.
• Ensure that focus merchandise is strategically highlighted based on regional and demographic insights.
• Monitor the effectiveness of marketing campaigns through weekly & monthly reports.
• Leverage AI-powered design tools—including ChatGPT, ImagePrompt, Hailuo.ai & Freepik AI—for generative art, content development, image enhancement, & layout automation to streamline creative processes, enhance productivity, and deliver faster visual iterations.
• Design emailers, marketing campaigns, and posters, Create digital marketing assets, including infographics, web banners, mobile app banners, GIFs, regional festivals creative and marketing collateral.
• Effectively interact, communicate, and present ideas to internal teams. Collaborate with stakeholders to ensure designs align with branding and marketing objectives.
• Open to constructive criticism and continuously refine designs based on feedback.
• Stay updated with design trends and adapt creative approaches accordingly.
• Design creatives for mall branding, including indoor and outdoor displays.
• Develop promotional assets for paper advertisements, magazine ads, and other offline marketing channels & marketing campaigns, Google Ads, carousel ads, and social media platforms. Collaborate with channel partners (e.g.,Jabong, Flipkart, Myntra, and Amazon) to design promotional content.
• Collaborate with the (VM) team to design and implement in-store promotional displays for key retail events. Design creatives for new store launches aligned with global brand guidelines. Create event-specific assets, including backdrops, mobile hoardings, crew badges and directional signage.
• Oversee store-specific budgets and negotiate with vendors to source cost-effective marketing materials.

GRAPHIC DESIGNER at FashNear Technologies Pvt. Ltd. (Meesho) (2019-07 – 2022-03)

• Design emailers, marketing campaigns, and posters, Create digital marketing assets, including infographics, web banners, mobile app banners, GIFs, regional festivals creative and marketing collateral.
• Effectively interact, communicate, and present ideas to internal teams. Collaborate with stakeholders to ensure designs align with branding and marketing objectives.
• Open to constructive criticism and continuously refine designs based on feedback.
• Stay updated with design trends and adapt creative approaches accordingly.

CREATIVE / GRAPHIC DESIGNER at Aditya Birla Fashion & Retail Ltd. (FOREVER 21) (2017-02 – 2018-05)

• Design creatives for mall branding, including indoor and outdoor displays.
• Develop promotional assets for paper advertisements, magazine ads, and other offline marketing channels & marketing campaigns, Google Ads, carousel ads, and social media platforms. Collaborate with channel partners (e.g.,Jabong, Flipkart, Myntra, and Amazon) to design promotional content.
• Develop brand identity and design marketing materials aligned with sales initiatives, including discounts, seasonal launches, and special events.
• Conceptualize & execute creative campaigns such as End-of-Season Sales (EOSS), window displays, product launches, and regional festivals.
• Collaborate with the (VM) team to design and implement in-store promotional displays for key retail events. Design creatives for new store launches aligned with global brand guidelines. Create event-specific assets, including backdrops, mobile hoardings, crew badges and directional signage.
• Oversee store-specific budgets and negotiate with vendors to source cost-effective marketing materials.

GRAPHIC DESIGNER at Citrus Ventures Pvt Ltd. (2014-12 – 2017-01)

• Design advertisements, brochures, logos, hoardings, catalogs, packaging, labels, flyers, and e-commerce assets to ensure strong brand representation.
• Design emailers, Google Ads creatives, including carousels and display ads for digital marketing campaigns & posters, web banners, GIFs, regional festivals creative and marketing collateral.
• Effectively interact, communicate, and present ideas to internal teams.
• Open to constructive criticism and continuously refine designs based on feedback.
• Stay updated with design trends and adapt creative approaches accordingly.

GRAPHIC DESIGNER at Mindz Productionz Pvt Ltd. (2011-08 – 2014-11)

• Work closely with clients to understand business objectives and develop the right creative concepts that align with their vision.
• Prepare and execute project briefs, ensuring attention to detail and fulfilment of design requirements.
• Design advertisements, brochures, logos, hoardings, catalogs, packaging, labels, flyers, and e-commerce assets to ensure strong brand representation.
• Address and resolve client queries, providing creative solutions and recommendations.
• Design emailers, Google Ads creatives, including carousels and display ads for digital marketing campaigns & posters, web banners, GIFs, regional festivals creative and marketing collateral.
• Effectively interact, communicate, and present ideas to internal teams.

Bachelor of Arts in HEP – Gandhi Institute of Technology and Management (GITAM) (2017-05 – 2020-09)

High School in Kannada Medium – Maria Niketan High School (2003-03 – 2004-03)