Dr Saba Noori

Results-driven Chief Marketing Officer (CMO) with extensive experience in strategic marketing, digital marketing, brand management, business development, and revenue growth. Skilled in developing and executing integrated marketing strategies, strengthening brand positioning, expanding market presence, and driving student admissions and organizational growth. Experienced in building strategic partnerships, leading high-performing marketing teams, managing campaigns across digital and traditional platforms, and developing strong industry and stakeholder relationships.

Proven ability to lead marketing transformation, enhance brand visibility, and deliver measurable business outcomes through innovative and data-driven strategies.

CMO - Starex university gurgaon - Haryana

(2025-10)

• Provide strategic leadership and define the organization's vision, mission, and long-term goals.
• Oversee overall operations and ensure organizational efficiency.
• Drive revenue generation, profitability, and sustainable business growth.
• Lead marketing, branding, admissions/sales, and business development initiatives.
• Build and maintain strategic partnerships with industry leaders, institutions, and key stakeholders.
• Manage budgets, financial planning, and resource allocation.
• Monitor organizational performance and implement corrective actions when required.
• Ensure regulatory, legal, and institutional policies.
• Represent the organization before clients, partners, government bodies, and other stakeholders.
• Manage crisis situations and make critical business decisions.
• Promote innovation, digital transformation, and continuous improvement.
• Strengthen the organization's brand reputation and market position.
• Report organizational performance and strategic progress to the Board/owners

CEO - RMS Business school gurgaon - Gurgaon

(2024-04 - 2025-05)

• Developed strategic plans to enhance educational offerings and market presence.
• Oversaw daily operations to ensure quality and compliance with educational standards.
• Fostered partnerships with industry leaders to enrich curriculum and student opportunities.
• Managed budget allocations to optimize resources for academic programs and initiatives.
• Recruited, trained, mentored, and managed employees at all levels within the organization.
• Cultivated relationships with external organizations to build partnerships that benefited both parties.

Director Marketing - GANGA GROUP OF INSTITUTIONS - Delhi, India

(2022-09 - 2024-04)

• Cross-functional Coordination
• Public Relations
• Developed comprehensive marketing strategies for institutional programs and events.
• Led cross-functional teams to execute targeted marketing campaigns effectively.
• Managed digital marketing initiatives across various platforms and channels.
• Collaborated with academic departments to align messaging with institutional goals.
• Oversaw branding efforts to maintain a consistent institutional image and identity.
• Coordinated community outreach efforts to strengthen institutional visibility and engagement.
• Organized promotional campaigns, including social media, print materials, press releases, and website content.

Manager (BD & PR) - Ganga Group of Institutions - Delhi, India

(2008-04 - 2022-08)

Colleges: Ganga Institute of Technology and Management, Ganga Technical Campus, Ganga Institute of Architecture and Town Planning, Ganga Institute of Education, Ganga International School (9 schools)

• Developing insights on marketing campaigns to assess performance against goals
• Maintaining and improving company's reputation and positive image in markets served
• Establishing, initiating and optimizing business development strategies based on company targets, product specifications, market data and budget factors
• Managing the marketing function with emphasis on championing the brand and expanding the customer base
• Producing precision-targeted marketing communications backed by accurate, timely internal reporting and analysis
• Analyzing the market and competition to determine the most effective marketing strategies for increasing advertising revenue across multiple platforms
• Leading the entire gamut of B2B marketing activities including activations, events, experiential activities, relationship marketing, promotions and incentivized marketing
• Identifying, developing & evaluating marketing strategy, based on knowledge of establishment objectives, market characteristics, as well as cost and mark-up factors
• Working closely with internal Content Marketing and PR Teams to identify trending issues and top performing content that would create opportunities to amplify, bearing in mind performance goals
• Facilitating the strategic communication process to leverage the benefits and strengths of multiple communication resources supporting the overall corporate objectives
• Providing advice to Executive Leadership Team in developing strategic approach and targeted PR and corporate communications across geographies
• Developing and implementing strategic PR programs to achieve significant increases in institute's awareness
• Working with colleagues from across Marketing & Communications to develop the use of digital media, including all forms of social media, supporting the creation of content and facilitating engagement

Lecturer (English Literature) & Admission In charge - Falahey Ummat Girls Degree College - Bhadohi, India

(2003-03 - 2008-03)

M.Ed. - MDU, Rohtak (2010-01 - 2012-01)

B.Ed. - Bundelkhand University, Jhansi (2001-01)

MBA - Marketing - IGNOU (1999-01)

Post Graduate Diploma - Mass Communication - IGNOU (1999-01)

MA - English - Bundelkhand University, Jhansi (1998-01)