Elsa Abraham

A results-driven project manager with a robust skill set in leading AI-driven and digital transformation initiatives. Adept at aligning emerging technologies with strategic business goals, optimizing workflows, and driving cross-functional collaboration. Proven ability to manage complex projects from ideation to deployment, leveraging data insights, automation, and agile methodologies to deliver scalable, future-ready solutions.

Current

Project Manager - Digital Transformation and AI Driven Analytics

Ernst & Young

• Led Azure SDP migration and GDS Application rationalisation, achieving significant cost savings of $1M.
• Defined project scope, timelines, and KPIs for various programs including cloud migration, automation, and data modernization.
• Managed cross-functional teams through Agile and hybrid methodologies to ensure prompt delivery and maintain stakeholder alignment.
• Oversaw vendor selection and contract negotiations while integrating third-party platforms and tools.
• Facilitated change management with effective training and communication strategies for stakeholders.
• Monitored project health through dashboards and risk logs to ensure compliance and quality.
• Translated business needs into technical requirements to bridge the gap between strategy and execution.
• Accelerated digital maturity by implementing cloud-native architectures and AI/ML workflows.
• Enhanced operational efficiency and customer satisfaction via process reengineering.

Aug 2016 - Sep 2021

CEO & Managing Director

Drape Tales Designer Store

• Defined and executed the brand’s aesthetic and marketing strategy, driving seasonal collections and visual merchandising.
• Managed operations including inventory, vendor relations, and enhancing boutique experience.
• Led marketing campaigns and digital storytelling, effectivelyincreasing brand visibility.
• Directed financial planning and profitability analysis, ensuring sustainable growth.
• Mentored a high-performing team to optimize design, sales, and customer service functions.
• Cultivated partnerships with designers and suppliers to enhance brand quality.

Apr 2011 - May 2016

Project Manager - Data & Remediation Lead

Ernst & Young

• Led end-to-end data discovery and classification for cloud transformation.
• Designed data migration frameworks ensuring compliance with EY’s global standards.
• Collaborated with teams to formulate data architecture in alignment with cloud-first goals.
• Oversaw data validation and decommissioning during phased consolidation.
• Developed dashboards for monitoring migration progress and ensuring data quality.
• Facilitated stakeholder workshops to define data policies and standards.

MBA/PGDM, 2011 - Mahatma Gandhi University (MGU)

B.Com, 2006 - Womens Christian College, Chennai