Manager - Copy Strategy at ADGLOBAL360 (2024-02 – Present)
Led brand and social strategy for PORSCHE India, Ralson Tyres, and APL Apollo as the strategic account lead, owning end-to-end positioning, campaign roadmaps, and senior client communication.
- Doubled PORSCHE India's Instagram engagement rate from 9.46% to 22.19% in 6 months, growing monthly post engagement 3x (49K → 148K) through a structured narrative arc of experiential, product, lifestyle, and event-led content.
- Scaled PORSCHE India's monthly content views to a peak of 1.39M while growing the follower base from 640K to 700K (as at Mar '26), maintaining luxury brand consistency throughout.
- Developed and presented integrated campaign roadmaps to senior marketing leadership at Porsche India and Ralson Tyres, translating business objectives into measurable digital outcomes.
- Built structured communication frameworks that reduced feedback loops and improved turnaround speed across creative, media, and production teams.
- Mentored and managed a 4-member team, setting quarterly goals and maintaining creative quality standards across all account deliveries.
Senior Associate - Brand Communication at BOMBAY SHAVING COMPANY (2023-07 – 2024-02)
Led rebranding communication for high-growth categories, including launch strategy, and narrative development.
- Led rebranding communication for high-growth categories, including launch strategy, and narrative development.
- Ideated #Razorpreneur campaign which was an Influencer-led brand storytelling initiative, drove brand recall, and visibility.
- Achieved the maximum of 60% open rate & 45% CTR via segmented email flows.
- Supported product marketing & retention teams to drive high-intent traffic through performance + storytelling synergy.
Senior Associate - Brand Copy & Content at HEADS UP FOR TAILS (2023-03 – 2023-06)
Developed full-funnel comms for pet lifestyle brand, driving acquisition and retention via Meta & Google.
- Developed full-funnel comms for pet lifestyle brand, driving acquisition and retention via Meta & Google.
- Improved organic visibility through SEO blogs, product stories, and Amazon A+ content.
- Played a key role in building emotionally resonant brand voice, consistent across D2C & marketplace channels.
Marketing Associate - Brand & Digital Copy at 1K KIRANA BAZAAR (2022-03 – 2023-02)
Created regionalized messaging for Tier 2 & 3 expansion via hyperlocal push, WhatsApp, and vernacular ads.
- Created regionalized messaging for Tier 2 & 3 expansion via hyperlocal push, WhatsApp, and vernacular ads.
- Increased notification CTR by 30% through UX and A/B testing, experimentation, and keyword approach.
- Drove Play Store optimization, boosted ranking from 130+ to Top 75 within 3 months.
Copywriter - D2C, Lifestyle, Medical, and SaaS at Freelance (2020-12 – 2022-03)
Developed copy and content strategy for multiple industries including D2C, lifestyle, medical, and SaaS sectors.
- Structured the landing pages with the help of the AIDA model to enhance reader retention time.
- Developed email marketing campaigns to generate leads and conversions.
- Proposed the shaped and structured the blogs, product descriptions, and email copy per SEO guidelines.
- Structured the tone and proofread various existing pieces to increase their readability and engagement.
- Worked on PPC ads, amazon A+ Content, amazon store visualization, and creative concepts for premium loungewear brand.
