Faizal Plr

Result-driven and dynamic Sales Professional with over 3 years of extensive experience as a Territory Officer at Unilever. Proven track record in managing both General Trade (GT) and Modern Trade (MT) channels. Adept at driving revenue growth, optimizing market penetration, and leading distributor networks across multiple districts. Strong expertise in relationship management, secondary sales monitoring, and team leadership.

Territory Officer - UNILEVER

(2019-10 - 2022-02)

Effectively managed sales and distribution operations across two districts, driving consistent MoM revenue growth.

• Handled and optimized operations for three major distributors, ensuring seamless supply chain flow and stock availability.
• Spearheaded sales strategies for both General Trade (GT) and Modern Trade (MT) channels, aligning with company volume objectives.
• Monitored secondary sales targets, identified market gaps, and implemented localized promotional strategies to boost brand visibility.
• Led and motivated a team of distributor sales representatives to achieve execution excellence at the retail level.

Sales Officer - LAZZA ICE CREAM

(2016-06 - 2019-09)

Managed primary and secondary sales operations within assigned territories, ensuring consistent target achievement.

• Maintained and expanded the retail network, focusing on key FMCG accounts and cold-chain retail placement.
• Coordinated closely with distributors to optimize stock rotation, minimize market returns, and ensure timely product delivery.
• Executed trade marketing and cold-cabinet placement strategies to maximize brand visibility and market share

Bachelor of Computer Science