Gaana Manjunath

Results-driven Programmatic Associate with 8 months of experience in managing and optimizing digital advertising campaigns across programmatic platforms. Skilled in campaign setup, audience targeting, and performance analysis to improve campaign efficiency and ROI. Hands-on experience with reporting tools, Excel, Google Analytics, and digital marketing metrics such as CTR, CPM, CPC, and conversions.

Programmatic Associate - ALORICA INDIA PVT LTD

(2025-06 - 2026-01)

• Assisted in managing and monitoring programmatic advertising campaigns across multiple digital platforms.
• Performed campaign setup, ad trafficking, targeting, and optimization to improve campaign performance.
• Monitored key performance metrics such as CTR, CPC, CPM, impressions, and conversions.
• Generated daily and weekly campaign performance reports using Excel and reporting tools.
• Coordinated with internal teams and clients to ensure smooth campaign execution and timely delivery.
• Conducted audience analysis and implemented targeting strategies to maximize engagement and ROI.
• Identified underperforming campaigns and suggested optimization strategies for better results.
• Worked with ad servers and DSP platforms to troubleshoot campaign delivery issues.

BCA - Cloud Computing - CMR UNIVERSITY (2022 - 2025)