Anu Sharma

Programmatic Ad Operations Specialist with experience managing SSPs, RTB environments, campaign trafficking, and yield optimization. Skilled in optimizing inventory, troubleshooting delivery issues, analyzing campaign performance, and maximizing publisher revenue. Proven ability to improve eCPM, fill rate, and campaign efficiency through data-driven optimization.

Senior Ad Operations Specialist - AdIngenious - Pune

(2024-10)

• Managed end-to-end programmatic campaigns across SSPs and ad servers, ensuring smooth execution and delivery.
• Optimized campaigns using platforms such as PubMatic, Cedato, and Limelight Networks, achieving a 25% increase in gross revenue.
• Monitored KPIs such as eCPM, CTR, and fill rate, improving average eCPM by 25–30% and increasing fill rate by 15–20% through inventory and yield optimization.
• Generated & analyzed performance reports to identify optimization opportunities & support data-driven decision-making.
• Identified and resolved delivery discrepancies and technical issues, reducing campaign discrepancies by 30%.
• Collaborated with demand, supply, and inventory teams to maximize yield and improve campaign efficiency.
• Provided data-driven insights to enhance campaign performance and revenue outcomes.

Marketing Intern - DigiMantra - Mohali, Punjab

(2023-11 - 2024-01)

• Executed LinkedIn outreach strategies targeting decision-makers to support lead generation efforts.
• Conducted market research and competitive analysis to identify growth opportunities.
• Assisted in planning and executing email marketing campaigns.
• Managed calendars and posted content across different social media platforms to improve brand visibility & engagement.
• Planned and ran Meta Ads campaigns to support audience reach, engagement, and lead generation initiatives.

Management Trainee - XenonStack - Mohali, Punjab

(2023-05 - 2023-07)

• Analyzed marketing performance data and provided insights to improve campaign effectiveness.
• Conducted keyword research and contributed to SEO improvements.
• Supported content optimization for better organic reach and engagement.
• Utilized tools such as Ahrefs, Google Search Console, and HubSpot for data tracking and reporting.

Master of Business Administration - Marketing - Chitkara University (2022 - 2024)

Bachelor of Science - Panjab University (2018 - 2021)