SEO Executive and Specialist at Avista Web Technologies Pvt ltd (2024-04 – Present)
- keyword research and competitor analysis to identify ranking opportunities.
- Develop and implement AI SEO strategies to improve visibility in AI-powered search experiences and traditional search engines.
- Develop and execute comprehensive SEO strategies to increase organic traffic, AI search performance, and conversions.
- Create AI-friendly content briefs and optimize content for featured snippets, People Also Ask (PAA), and AI-generated answers.
- Optimize website architecture, URL structure, breadcrumbs, and internal linking strategies.
- Improve EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) across website content.
- Perform on-page SEO optimization, including title tags, meta descriptions, headings, image alt text, and internal linking.
- Monitor website performance using Google Analytics and Google Search Console.
- Technical SEO audits to identify crawl errors, broken links, duplicate content, and indexing issues.
- Improve Core Web Vitals and website performance in collaboration with developers.
- Implement structured data (Schema.org) to enhance search visibility.
- Collaborate with content writers and developers to implement SEO best practices.
- Stay current with Google algorithm updates and emerging AI search trends.
- Optimize local SEO, including Google Business Profile and local citations.
- Generate XML sitemaps, optimize robots.txt, and implement canonical tags.
Digital marketing at Induskart Engitech LLP (2021-05 – 2023-12)
- Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with monthly budget of $5000 resulting in about $25000 in monthly revenue.
- Develop and execute digital marketing strategiesto increase brand awareness and drive traffic to the company's website.
- Increased organic search traffic by 10% and online sales by 15% through keyword research, competitor analysis, and on/off-page optimization of SEO strategy.
- Developed a new content strategy and provided continuous feedback to the managers and web development team.
- Coordinate with the Director of Marketing to define digital advertising strategy for new products and services and enhance market penetration.
- Manage a team of 10+ marketing and sales specialists to drive lead conversion campaigns and enhance marketing operations.
- Monitored and analyzed the performance of the campaigns and conducted monthly reports.
- Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign.
- Experience in all Paid tools like SEMrush, moz, Aherf etc
- Paid Advertising in facebook, Run campaigns in Google Ads.
- Keyword Planning.
- Making content for on page SEO and check plagiarism checker.
- Responsible for Managing the socialmedia team.
- SEO on page off page activities with high PR backlinks.
- Created and led an SEO strategy which increased traffic.
- Proficiency with Google Ad words and other popular PPC platform.
- Website Maintained: Maintained company web site, Solve errorto create on website, cache clear, Update plug-in, Small changes in website.
Administrative cum secretary, Digital Marketing (SEO, SMM, PPC, Website changes, Photoshop, Google analytic, Webmaster) at Prime Home Properties Real Estate Brokers (2019-05 – 2020-10)
- Finding Clientthrough Social Media Handle All Admin Related Work.
- Handle large amounts of paperwork and data.
- Work within a busy office environment, and support office teams in order to ensure the smooth running of day-to-day activities.
- Handle petty cash,floats and expenses.
- Find and obtain information and documents quickly.
- Receiving calls.
- Doing All Activates On and off page.
- Managed all public social media profiles of important public figure.
- Created and led an SEO strategy which increased traffic.
- Proficiency with Google Ad words and other popular PPC platform.
- Website Maintained: Maintained company web site, Solve errorto create on website, cache clear, Update plug-in, Small changes in website.
SEO Executive at Kaizen Metals India (2016-11 – 2019-04)
- On- Page and Off- Page Optimization.
- Developed on site body content, Meta description and page title in support of SEO strategies.
- Optimize image and URL structure.
- Controlling Robots using robot.txt file, Meta tag and rel attribute.
- Creating Sitemap.xml and ROR.xml for website.
- Create new website content and keyword optimization.
- Developing and implementing link binding strategy.
- Create banner in Photoshop for posting in social media site (Regular basis).
- Analysis of client's Website, Competitor Analysis and Top Keywords Analysis.
SEO Executive at Sinelogix Technologies (2015-12 – 2016-11)
- Done all off page technologies to generate backlink
- Keyword Researching.
- Content optimization: - Search engine friendly content development.
- Optimizing the websites to increase the traffic.
- Social Book Marking, Article Submission, Blogs Posting, Classifieds, Forum.
- Monitoring the Website Traffic with Google Analytics and webmaster tool.
- Social Media Optimization: - Digg, Stumble upon, Facebook, twitter, Pinterest, Google plus,Instagram etc...
- Check all pages in website regularly (Register and login page also) and if any found errortell developer to solve error.
- Completed daily, weekly, and monthly tracking reportsfortraffic and keyword performance.
