Mashkoorali Vohra

Results-driven Senior SEO Specialist with over 7 years of hands-on experience driving organic growth, international search visibility, and revenue for global eCommerce, healthcare, and wellness brands. Proven track record of managing end-to-end SEO strategies for international markets (UK, Denmark, and global), specializing in product and category page optimization, entity-based SEO, and topical authority frameworks. Expert in executing deep technical audits, search intent mapping, and scaling automated content workflows to turn raw data into measurable commercial conversions.

SEO Specialist - 360 Degree Digital Marketing - Remote

(2024-07 - 2026-06)

• Spearheaded international SEO strategies, on-page, off-page, and technical SEO reporting for an extensive portfolio of global brands across competitive niches, including healthcare, wellness, and pet care.
• Successfully scaled organic visibility for top-tier UK and European eCommerce sites, optimizing product structures and category page hierarchies to match search intent variations.
• Developed search strategies utilizing Semrush and Google Search Console to map entity-based keywords, delivering top-10 rankings for high-volume commercial keywords.
• Collaborated dynamically with remote marketing, design, and web development teams to resolve technical site indexation, architecture, and page experience hurdles.

Search Engine Optimization Executive - Comfort Click Softech Pvt Ltd - Vadodara / Remote, India

(2019-05 - 2024-02)

• Conducted comprehensive keyword research and competitive analysis, driving a 20% increase in website traffic and a 15% improvement in organic rankings.
• Executed technical SEO audits via Screaming Frog to identify and fix crawlability, internal linking, and mobile usability issues, resulting in a 25% decrease in bounce rates.
• Deployed strategic product-led optimization initiatives, yielding a 40% increase in organic search visibility and a 25% boost in conversion rates.
• Utilized Ahrefs and Semrush to construct detail-oriented SEO content briefs, expanding topical coverage and elevating overall site authority over a 12-month period.

Digital Marketing Executive - Zithas - Vadodara, India

(2018-11 - 2019-04)

Designed and optimized conversion-centric landing pages using Unbounce, generating a 35% conversion rate increase over a 3-month timeline.

• Evaluated user behavior analytics using Hotjar and Google Analytics to optimize commercial conversion paths, achieving a 40% growth in conversion rate.

Local & Entity SEO Specialist - Teleperformance - Vadodara, India

(2016-11 - 2018-07)

• Managed local search optimization for a high-volume client portfolio, driving a 30% increase in search rankings and a 40% rise in online visibility.

Bachelor of Engineering - Parul Institute of Technology