Garima Aggarwal

Dynamic Marketing & Operations Professional with 2+ years of experience in retail, events, cultural programming, brand activations, stakeholder management, and operational coordination. Proven track record of successfully executing large-scale marketing campaigns, art festivals, exhibitions, customer engagement initiatives, and commercial operations. Experienced in managing vendor relationships, billing processes, documentation, client coordination, and project execution while ensuring seamless operational efficiency.

A Bachelor of Fine Arts graduate with a passion for arts, culture, brand building, and business operations.

Executive Sales & Marketing - VR South Asia, VR Punjab - Mohali

(2024-09)

• Planned and executed 70+ large-scale marketing campaigns, cultural events, art festivals, exhibitions, and customer engagement activities.
• Led end-to-end execution of marquee events including Punjab Art Initiative 2024, World Record Art Installations, Winter Wonderland, Women's Day Celebrations, Diwali Maujja Wali, etc.
• Coordinated with brands, vendors, artists, agencies, and internal stakeholders to ensure smooth execution.
• Monitored campaign performance through footfall & Social Media analysis, customer feedback, retailer engagement, and reporting mechanisms.
• Managed kiosk operations, rental collections, invoice processing, documentation, and commercial follow-ups for 18+ brands.
• Assisted in developing partnerships with renowned brands including Swiss Beauty, Faces Canada, Café Coffee Day, Spinny, and various regional businesses.
• Supported customer experience initiatives and brand visibility programmes to improve retailer performance and engagement.

Project Intern- (Punjab Art Initiative 2024- India's largest mall led art festival) - VR South Asia, VR Punjab - Mohali

(2024-03 - 2024-09)

• Played a key role in planning and executing the Punjab Art Initiative 2024, India's largest mall-led art festival, themed "A Fine Balance," focused on art, culture, sustainability, and community engagement.
• Coordinated with 350+ emerging artists, educational institutions, government bodies, cultural organisations, and third-party vendors to ensure seamless execution of month-long festival activities.
• Assisted in managing artist registrations and stakeholder communication for a festival that received 545+ artist applications from across India.
• Collaborated with prestigious organisations including Chandigarh Tourism, Chandigarh Lalit Kala Akademi, UNESCO, Chitkara University, Chandigarh University, and other cultural partners.
• Supported the execution of multiple cultural programs including the Young Artist Program, Punjab Literature Festival, Art Cinema, Art Bazaar, Art Workshops, and a World Record Installation.
• Contributed to event operations, exhibition management, artist coordination, logistics planning, vendor management, and on-ground execution.
• Supported marketing and promotional activities that generated over 1.5 million impressions, reached more than 1.2 million people, and contributed to a 25% increase in footfall during the campaign period.
• Assisted in coordinating media relations and PR activities that resulted in extensive coverage across leading publications including The Tribune, Dainik Bhaskar, Punjab Kesari, Jag Bani, and other regional and national media platforms.
• Contributed to the successful execution of a World Record Union-recognised installation, reinforcing VR Punjab's position as a leading destination for art and culture.
• Coordinated with artists, institutions, and third-party vendors during planning and execution to roll out a successful art festival recognised by platforms such as MAPIC & CMO Asia.

Bachelor of Fine Arts - Painting - Chitkara University (2020 - 2024)