Gaurav Kumar

Achievement-driven professional with 12+ years of experience in managing the Marketing functions with an emphasis on championing the brand & expanding the customer base, Expertise in leading Business Development, & Bid Management with hands-on experience by using analysis & business strategies to ensure attainment of revenue goals and profitable growth.

Achievement-driven professional with 13+ years of experience in managing the Marketing, Demand Gen and Bid Management functions with an emphasis on championing the brand & expanding the customer base

− Excelled in performing product management activities such as pricing, product strategy and analysis, positioning to target consumers, sales messaging development, competitive analysis & product differentiation

− Conceiving and implementing integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and customer relationship management strategy

− Pioneered & implemented measurable marketing strategies that realized revenue goals and increased awareness by showcasing the brand/product in the most differentiated ways

− Managed corporate communication that enhanced corporate image and reputation, built equity in the corporate brand and strengthened employee engagement

− Bid Management, Pricing & Negotiation, Customer presentation & Sales.

− Microsoft Account Partner & Ecosystem marketing

− Created digital marketing campaigns using tools including SEM, SEO, website, E-commerce, landing pages, mobile & video.

− Merit in developing a successful framework & executing the activities for Europe Market

− Articulated the specific needs of target accounts to develop and execute customer-centric market/ sell plans for after-sales focused on strategic accounts and increasing the sales and margin growth

• MBA(Marketing/Operation) from IILM, New Delhi in 2011

− BBA( Information Technology) from Symbiosis Institute Of Computer Studies & Research, Pune in 2008