Neeraj Kumar

Performance Marketing Specialist with 4 years of hands-on experience in managing high-impact paid campaigns across Google Ads (Search, Display, YouTube, Shopping), Meta Ads (Facebook/Instagram), LinkedIn Ads, and Amazon. Proven expertise in end-to-end campaign strategy, execution, optimization, and reporting across B2B, B2C, e-commerce, healthcare, IT, and political sectors. Proficient in data analytics tools and optimizing end-to-end paid media performance.

Work Experience

❖ SPARX IT SOLUTIONS (Digital Marketing Executive) June 2023 - Present*

• Managed performance campaigns across Meta Ads & Google Ads, driving a 40% increase in app installs within 3 months.
• Built full-funnel campaign structures including cold/warm/hot segmentation and LAL audiences.
• Set up and validated tracking via Meta Pixel & Google Tag Manager, improving data accuracy by 30%.
• Executed B2B & B2C campaigns across IT, eCommerce, healthcare, and political clients.
• Managed monthly budgets up to ₹1,00,000+ and consistently reduced CPA through data-driven optimization.
• Improved website SEO, achieving 72% faster page speed and 24% growth in organic traffic.
• Delivered 100+ SEO content briefs and identified 25 high-potential keywords for 30% traffic uplift.
• Managed Amazon Brand Page campaigns and increased conversions by 15%.
• Enhanced Meta Ads performance by optimizing creatives, audience testing, bid strategies, and funnel-based segmentation.
• Improved Google Ads campaign efficiency through keyword optimization, negative keyword strategy, and Search/Display/YouTube performance audits.
• Strengthened ASO performance by optimizing metadata, improving keyword rankings, and coordinating with app teams for store listing enhancements.
• Led SEO technical checks, fixed indexation issues, and improved Core Web Vitals performance.
• Gained foundational exposure to Adobe Marketo, HubSpot Marketing Hub, and Pardot for basic marketing automation workflows.

❖ BaffleSol Technologies (Digital Marketing Intern) February 2023 – May 2023

• Managed Facebook, LinkedIn, and Instagram campaigns, boosting engagement and improving CTRs through A/B testing.
• Optimized paid ads using trend analysis and keyword expansion techniques.
• Tracked KPIs through Google Analytics and delivered weekly performance reports.

❖ LYB Technology (Digital Marketing Intern) November 2021 - May 2022

• Ran social media campaigns with consistent engagement improvements.
• Executed SEO activities for blogs and websites, enhancing keyword rankings and driving growth.
• Supported paid campaigns and delivered monthly reports on traffic, keyword positions, and ad metrics.

Education

● Master of Business Administration (Marketing) – Delhi University (SOL), 2023–2025

● Bachelor of Commerce (Honours) – SGT University, Gurugram, 2018–2021

● CBSE (10th & 12th) – Kendriya Vidyalaya