SALES MANAGER at Jumbo Electronics LLC (2025-05 – Present)
- Go - To - Market Strategy: Lead the launch of Havells Brand in U.A.E and GCC, developing a robust plan for multi - channel distribution including retailer selection and activation, product pricing, brand positioning and with an emphasis on other key retail channels.
- Retail Channel Expansion (Offline): Establish commercial relationship with key power retailers, Hypermarkets, Departmental stores & lifestyle stores.
- Ecommerce Channel Expansion: Oversee brand presence across online retailers and marketplaces such as Amazon, Noon etc. Optimize listing, drive performance marketing initiatives, and ensure brand - aligned pricing and presentation.
- Retail Execution: Ensure premium self- placement & impactful visual merchandising.
PROPRIETOR at Hindustan Distributors (2010-05 – 2025-03)
- Handled sales of compound chocolate, couverture chocolate, choco chips, cocoa powder, bakery premixes and related food ingredients for industrial and retail applications.
- Developed strong dealer and distributor network across key cities and industrial clusters, ensuring product availability, market penetration and consistent revenue growth.
- Managed key accounts comprising large bakeries, ice cream manufacturers, dairy plants, mithai chains and FMCG food processors with focus on long-term business relationships.
- Conducted product demonstrations and application trials with production teams, chefs and R&D departments for new product development and recipe enhancement.
- Provided complete packaging solutions for food and bakery industry including flexible packaging, laminates, pouches and customized packaging materials to improve shelf life and branding.
- Responsible for sales forecasting, pricing strategy, collection management, inventory planning and achievement of regional sales targets.
- Led market expansion activities, competitor analysis, customer acquisition and team coordination while ensuring high customer satisfaction and sustainable business growth across assigned territories.
- Hindustan distributors were pioneer in Gujarat for customized food packaging products for hotels, Restaurants, Cafes & Clubs. Deals in Paper, Plastic (PET, PP, PVC), Bagasse, Metal, Glass and Cornstarch food packaging.
KEY ACCOUNTS EXECUTIVE at EROS Electricals (2006-03 – 2009-08)
- Survey market and prepare price comparison sheet on a regular basis.
- Generate market report along with competitor's activities.
- Prepare daily sales reports.
- Prepare monthly review sheets for assigned territories.
- Visit key accounts on a daily base to check the stock and issues related to sales and promotions.
- Co-ordinating with warehouse department and billing department for billing and deliveries on time to clients.
- Key Accounts Handled: Carrefour Hypermarkets / Geant Hypermarket / Cellucom LLC / Axiom Telecom / Jumbo Electronics / Global Link Communication (RadioShack / Telefonica) & Jacky's Electronics.
- Eros Electricals is distributor for Samsung Electronics and Hitachi Air conditioners for UAE.
RETAIL SALES REPRESENTATIVE at Plug Ins Electronics (2003-10 – 2005-10)
Plug Ins is UAE's one of the leading multi branded store dealing in consumer electronics.
- To achieve sales target set by the management.
- To control the stock of telecommunication products.
- To merchandise the stores in various sections according to requirements.
TERRITORY SALES IN CHARGE at Goodlass Nerolac Paints Limited (1999-08 – 2002-07)
Goodlass Nerolac Paints limited is one of the biggest decorative and industrial paint manufactures in world.
- To promote and collect orders of synthetic binders, strainers, distempers, melamine & Polyurethane wood finishes through intensive trial on sites backed up by promotional activities.
- To develop new dealers, strategizing dealer and consumer offers and schemes to target new untapped markets, stockiest control (credit control) and promoter handling.
- To meet and convert big dealers, contractors and interior designers who are using competitor product range through aggressive follow ups.
SALES PROMOTION IN CHARGE at Pidilite Industries Limited (1997-06 – 1999-04)
Pidilite Industries limited is pioneer and the biggest manufacturer of range of adhesives in India. They own brands like Fevicol, M-seal, Dr. Fixit, Fevikwik, Fevicryl and Araldite.
- To collect orders of different product range (Paints, Primers & other decorative finishes) from 168 dealers in my territory.
