Independent Business Consultant at Independent Business Consultant (2022-01 – Present)
- Consulted for diverse industries to design end-to-end client on boarding frameworks, integrating API solutions and automated lead-tracking systems.
- Developed comprehensive digital marketing and lead generation strategies for sectors including Real Estate and BFSI.
- Managed ongoing client coordination, ensuring monthly deliverables and performance KPIs were met through data-driven reporting.
- Spearheaded the complete digital and operational launch of a New NGO, including brand identity and mission-critical messaging.
- Managed the end-to-end website development lifecycle, coordinating with designers and developers to ensure a high-performance, mobile-responsive donor/user interface.
- Directed the NGO Launch Event, overseeing vendor management, stakeholder communication, and multi-channel digital promotion.
- Designed and implemented bespoke internal MIS and automation tools for clients to reduce manual reporting by 20% -30%.
- Provided high-level technical consultancy for 3rd-party integrations, ensuring seamless data flow between marketing platforms and sales CRMs.
- Directed operations for multiple external affiliate agencies, aligning workflows with core business goals.
- Monitored KPIs to reduce publisher overlap and increase program efficiency.
- Managed agency procurement, contract terms, and commission structures to optimize budget allocation.
- Coordinated multi-agency recruitment to secure high-value content creators and mass media partners based on performance tracking.
Director at Vishuddha Media Pvt. Ltd. (2018-10 – 2021-12)
- Lead business operations, digital campaign strategy, and marketing technology development.
- Manage end to end campaign lifecycle including client on boarding, API integration, testing, and deployment.
- New clients from various industries & servicing client monthly requirements & delivering the same.
- Built internal lead management and campaign systems to improve automation and reporting.
- Lead analytics, campaign optimization, and client performance reporting.
- Coordinate with development teams (PHP,.NET, HTML), designers, affiliates, and vendors.
- Managed brand launches, social media strategies, landing pages, and digital promotions.
Associate Director at Value Direct Communication Pvt. Ltd. (2010-06 – 2018-04)
- Managed data operations and technology systems supporting large-scale marketing campaigns.
- Led teams responsible for campaign data processing and technical support.
- Contributed to MIS architecture and internal software development planning.
- Conducted data quality analysis and campaign performance evaluation.
- Implemented automation tools improving operational efficiency.
MIS Executive at Quest HR Services (2008-05 – 2010-03)
- Managed large datasets and created dashboards for senior management decision making.
- Delivered analytical reports across multiple operational departments.
- Ensured high accuracy and timely reporting under tight deadlines.
Vertical Administrator at ICICI Lombard General Insurance (2005-02 – 2008-04)
- Managed PAN India telesales MIS reporting and campaign performance analysis.
- Supervised quality control teams and sales verification processes.
- Coordinated with Sales, HR, Finance and corporate leadership teams.
Computer Operator at Commercial Enterprises (2003-03 – 2005-04)
- Managed billing, estimates, vendor communication, and technical support coordination.
- Maintained accounting entries and AutoCAD technical drawings.
