Gautam Dhingra

Meta Ads specialist with 3+ years of hands-on experience managing paid social campaigns on Facebook and Instagram across India, UAE, and US markets. Manages combined Meta ad spend of $5,000 to $6,000 per month across multiple accounts, operating independently across two distinct campaign objectives: conversion-focused ecommerce campaigns for D2C brands and lead generation campaigns for service businesses. Combines media buying with conversion rate optimisation, using Microsoft Clarity heatmaps, session recordings, and funnel drop-off analysis alongside campaign execution.

Able to implement pixel setup, landing page changes, and conversion optimisations independently without developer dependency, enabling faster testing cycles and quicker performance improvements. Available for remote work with flexible hours to overlap with UAE or European time zones.

Meta Ads Specialist | Paid Social Media Buyer - Upclub Pvt. Ltd.

• Delhi, India

(2023-11)

• Managed Meta ad spend of approximately $2,500 to $3,000 per month for a D2C fashion brand over 8 months, sustaining a 5.9x Return on Ad Spend (ROAS) through structured full-funnel campaign architecture spanning cold prospecting using interest and lookalike audiences, warm retargeting, and dynamic product campaigns across Facebook and Instagram.
• Improved sitewide conversion rate from 1.8% to 3.47% by using Microsoft Clarity heatmaps and session recordings to identify funnel drop-off points, optimising checkout page flow, and running systematic A/B tests on landing page structure, copy, and creative elements.
• Managed Meta Ads campaigns for Dubai-based luxury jewellery brands targeting high-value international buyers, developing audience strategy and creative direction for a premium B2C segment with longer consideration cycles and distinct purchasing behaviour compared to mass-market ecommerce.
• Consistently generated 1200+ qualified leads per month for a B2C travel brand through Meta lead generation campaigns, building audience strategy from scratch, writing ad copy, structuring intent-based lead qualification forms, and iterating on targeting and creative based on sales team feedback on lead quality, enabling the client sales team to focus exclusively on conversion.
• Independently ran Meta lead generation campaigns for a US-based dermatology clinic and a US-based home services and painting business, building campaign structure, audience targeting, ad creative, and lead qualification forms for service businesses in the US market with localised audience strategy and market-specific creative direction.
• Independently managed Meta ad campaigns across 2 client accounts with combined daily spend of $180 to $216 per day ($5,000 to $6,000 per month), owning end-to-end campaign setup, audience segmentation, creative decisions, bid optimisation, budget pacing, scaling strategy, and performance reporting.
• Owned creative strategy across paid social accounts in fashion, luxury jewellery, and travel verticals, writing ad copy, developing scroll-stopping hooks, briefing design teams on asset requirements, and using CTR data and creative fatigue signals to inform the next round of briefs and maintain consistent campaign performance.
• Implemented Meta Pixel, conversion event setup, and UTM tracking independently using WordPress Elementor and Shopify, enabling accurate attribution and allowing landing page changes and A/B tests to be executed without developer involvement and reducing testing turnaround time significantly.
• Produced weekly and monthly performance reports covering ROAS, CPA, CPL, CTR, frequency, and creative fatigue, tracked and managed in ClickUp with specific next-step recommendations rather than data summaries, presented to internal account managers.

Bachelor of Business Administration - Guru Gobind Singh Indraprastha University (2023)