Prasad Mandalekar

Paid Media Executive with hands-on experience managing Google Ads and Meta Ads campaigns for real estate clients across Mumbai, Navi Mumbai, Thane, Pune, Bengaluru, Gujarat, and Dubai. Skilled in campaign setup, budget optimization, audience targeting, and A/B testing to consistently deliver qualified leads at efficient cost-per-lead. Brings an analytical, data-driven mindset from a B.Com background in Accounting & Finance, applied throughout campaign planning and performance analysis.

Paid Media Executive - DIGITALEXPREZZ - Kharghar office

(2024-01)

• Manage Google Ads & Meta Ads campaigns worth ₹25L+ ad spend for real estate clients across Mumbai, Navi Mumbai, Thane, Pune, Bengaluru, Gujarat & Dubai.
• Delivered 2,300+ qualified leads across 20+ campaigns at an average CPL of ₹1,096, through continuous optimization of bids, budgets, and audience targeting.
• Ran and compared Search Ads and Demand Gen campaigns for the same properties to identify the higher-performing channel for each client, reallocating budget accordingly.
• Analyzed campaign performance data to identify high-converting keywords, placements, and creatives, improving lead quality across client accounts.
• Coordinated with design and sales teams to align ad creatives and landing pages with lead-generation goals.

Digital Marketing Projects - Finance Rupay, Kinzi Pharma, Jan Outsourcing Solution, Constrocare

• Independently planned and executed Google Ads campaigns for 4 clients across pharma, finance, and outsourcing sectors.
• Managed campaign budgets, keyword strategy, and performance tracking to support each client's lead-generation goals.

Promotional & Operations Support - Logical Academy

(2019-03 - 2024-12)

Commerce Coaching Classes

• Designed promotional templates to enhance audience engagement for coaching class marketing.
• Maintained student data and fee records for 100+ students using Excel, supporting smooth day-to-day operations.

B.Com - Accounting & Finance - Satish Pradhan Dnyanasadhana College, University of Mumbai (2019-01 - 2022-01)

HSC (Higher Secondary) - Satish Pradhan Dnyanasadhana College (2017-01 - 2019-01)

SSC - New English School, Patpanhale (2016-01 - 2017-01)