Gautam Rai

Results-driven Digital Marketing Specialist with 4+ years of hands-on experience in SEO, Google Ads, Meta Ads, and lead generation across the Automotive, E-commerce, and IT industries. Proven track record of reducing CPL by 30% while managing monthly budgets of up to ₹3 Lakhs. Skilled in technical SEO audits, on-page/off-page optimization, structured data implementation, and Core Web Vitals improvement.

Adept at leveraging GA4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog to drive organic visibility, keyword rankings, and quality traffic growth.

SEO & Performance Marketer at Rosmerta Technologies Ltd. (2025-05 – 2026-05)

• Manage and optimize the Rosmerta Technologies corporate website, improving technical SEO and overall website performance.
• Managed SEO activities for the high-traffic Bookmyhsrp.com platform, serving millions of users, to improve organic visibility and user experience.
• Conduct technical SEO audits and collaborate with development teams to resolve site issues.
• Planned and executed SEO strategies (on-page, off-page, and technical) to improve keyword rankings and generate quality leads.
• Handled Google Ads and Meta Ads campaigns with a monthly budget of ₹2–₹3 Lakhs, achieving a 30% reduction in CPL and improving CPQL through optimized audience segmentation.
• Managed MyRaasta (Car Repair & Service Project), including content planning, technical audits, and on-page/off-page SEO activities.
• Managed Google Business Profile (GMB) for Coco Garage, MyRaasta's aggregator garage, to boost local visibility.
• Optimized App Install campaigns and performance ads for MyRaasta, driving app installs and improving lead quality.

Sr. SEO Executive at BigOhTech (2024-08 – 2025-03)

• Collaborated with Development and Content teams to resolve complex SEO challenges, delivering data-driven solutions.
• Strategized and developed 20+ SEO-focused landing pages targeting high-potential traffic keywords.
• Implemented structured data and schema markups to enhance SERP visibility.
• Managed off-page SEO activities, including guest post outreach and HARO.
• Conducted technical SEO audits and implemented improvements.
• Managed and optimized Google Business Profile for enhanced local SEO results.

Senior SEO Executive at Tractor Junction (2023-01 – 2024-07)

• Worked across two verticals, Truck Junction and Bike Junction, owning end-to-end SEO strategy.
• Achieved 1st-page rankings for high-difficulty keywords within months.
• Improved Bike Junction and Truck Junction's online presence, boosting visibility by 60%.
• Implemented structured data across critical pages, leading to a 20% boost in rich snippet appearances.
• Optimized website performance by analyzing and improving Core Web Vitals.
• Prepared monthly and weekly performance reports and improved organic traffic through News & Webstory content.
• Contributed to CMS projects, specifically working with Strapi.

SEO Executive / Associate Video Operations at Opera Softwares (2020-03 – 2022-09)

• Conducted complete on-page and off-page SEO activities for an astrology website.
• Researched top keywords using tools such as Word Tracker, Keyword Discovery, Google Keyword Suggestion Tool, and Google Insights.
• Executed off-page optimization: blog submissions, Q&A (Quora) answers, keyword mapping, competitor backlink analysis, company profile listings, classified submissions, and article/image/video promotion.
• Worked on Social Media paid campaigns on Facebook & Maintain online reputation Management.
• Daily monitoring of top boards/channels, reviewing videos based on platform guidelines.

BBA – Manipal University of Jaipur (2022)

12th – Ryan International School (2017)