Himanshu Chaudhary

Performance Marketing Specialist with hands-on experience planning and executing paid media campaigns on Meta Ads and Google Ads, managing monthly budgets of up to ₹5 Lakhs across lead generation, e-commerce, and sales verticals. Skilled in full-funnel strategy (TOFU/MOFU/BOFU), audience segmentation, retargeting, A/B testing, and conversion rate optimization (CRO), consistently improving ROAS and reducing CPA/CPL through data-driven optimization. Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Google Search Console, keyword research, and campaign reporting, with additional experience in creative production using Canva and AI marketing tools.

Actively seeking entry-to-mid-level Performance Marketing / Digital Marketing / Paid Media roles in Delhi NCR.

Performance Marketing Intern — Meta Ads at Socio Labs (2026-01 – 2026-07)

• Independently managed monthly paid media budgets of up to ₹5 Lakhs across Meta Ads and Google Ads, allocating spend to consistently hit client KPIs.
• Planned and executed lead generation and direct sales campaigns, optimizing for CPL, ROAS, and conversion rate across e-commerce and service-based accounts.
• Managed full-funnel paid campaigns end-to-end — audience setup, creative briefing, daily optimization, and performance reporting — across 5+ active client accounts.
• Built and refined audience segments using interest stacking, 1–5% lookalike audiences, and custom audiences (website visitors, video viewers, CRM lists), improving targeting precision and cost per result.
• Set up and managed Meta Pixel and Google Ads conversion tracking for event-based attribution across TOFU, MOFU, and BOFU funnel stages.
• Executed structured A/B tests on ad creatives, copy, CTAs, and landing pages, identifying winning combinations that improved CTR and reduced CPA.
• Managed Google Search and Display campaigns — refined keyword lists, improved Quality Score through iterative ad copy testing, and optimized bidding strategy (Manual CPC, Target CPA, tCPA/tROAS).
• Prepared weekly performance reports covering ROAS, CPA, CPM, and CTR trends with clear optimization recommendations for client review.
• Used Google Analytics 4 (GA4) to track website traffic, user behavior, and conversions, and used Google Search Console to monitor keyword rankings and conduct keyword research, guiding on-page SEO for client websites.
• Created social media posts and ad creatives using Canva, and used AI-powered content tools (SayWhat, SocialBee) to speed up content production and maintain posting consistency for client accounts.

Master of Arts in M.A. – IGNOU University (2021 – 2023)

Bachelor of Arts in B.A. – University of Delhi (2018 – 2021)