Geethika Thuttagunta

Seasoned Content Moderation & Policy Professional with 5+ years of experience in content policy interpretation, multi-modal content review, and annotation QA across Google and Amazon platforms. Demonstrated expertise in harm taxonomy classification, AI moderation evaluation, and inter-rater reliability — consistently maintaining 98%+ accuracy. Proven SME in calibrating and training teams on policy standards, escalation judgment, and edge-case content decisions.

Certified in AI tools (ChatGPT, Gemini); immediately available for gig/contract engagement across PAN India.

Senior Process Associate (Acting SME) – Data Annotation & Content QA - Webfurther (IntouchCx) - Hyderabad, India

(2025-04 - 2026-01)

Amazon Project

• Executed large-scale data annotation, labeling, and category mapping for Amazon maintaining inter-rater reliability benchmarks and 98%+ accuracy across structured and unstructured datasets.
• Identified annotation discrepancies and classification gaps; performed RCA and escalated quality issues with documented feedback contributing to policy alignment and process improvement.
• Participated in calibration reviews and cross-functional sessions to resolve complex content classification issues; acted as SME for annotation policy interpretation and team quality guidance.
• Managed Snappr and VSE workflows while consistently exceeding SLA, productivity, and quality benchmarks in a high-volume fast-paced annotation environment.

Senior E-Support Officer – Process Quality & Escalation - IntouchCx - Hyderabad, India

(2024-08 - 2025-03)

Walmart Process

• Maintained high CSAT and service quality standards; promoted to SME within 3 months for exceptional process expertise and policy adherence across Walmart US support operations.
• Analysed recurring content and process issues; applied structured escalation judgment and RCA to reduce repeat contacts and support quality improvement initiatives.

Senior Analyst – Content Policy Review & Moderation (Google Ads Curation) - Virtusa (E-Touch Systems) - Hyderabad, India

(2018-07 - 2022-01)

• Performed large-scale content policy interpretation and multi-modal content review — evaluating ad creatives, sitelinks, landing pages, text, and images for policy violations including misleading claims, adult content, spam, and coordinated inauthentic behaviour under Google's trust and safety framework.
• Applied structured harm taxonomy classification to distinguish policy-violating content from protected speech, satire, and educational context across ambiguous and edge-case scenarios; flagged policy coverage gaps and escalated legally sensitive content with complete documentation.
• Conducted annotation QA and inter-rater reliability audits on team content decisions; performed Root Cause Analysis (RCA) on recurring policy misalignments and contributed to calibration reviews and SOP updates for improved policy alignment.
• Evaluated digital content for mis/disinformation signals, deceptive intent, and inauthentic representations using culturally nuanced evaluation across multi-regional and multi-language content.
• Served as Subject Matter Expert (SME): trained and calibrated 20+ new hires on content policy interpretation, harm classification, escalation judgment, and annotation accuracy — improving team-wide inter-rater consistency and quality benchmarks.

Freelance Content Analyst & Script Writer - Entri App - Hyderabad, India

(2022-05 - 2024-08)

• Quality-reviewed educational content across multi-format digital materials for accuracy, policy compliance, and editorial standards — developing strong content analysis and culturally nuanced evaluation skills.
• Ensured factual accuracy and misinformation awareness across research-heavy content domains; applied SEO-aligned content evaluation standards.

Communicative English Trainer - Institute of Language Management - Hyderabad, India

(2016-09 - 2017-03)

• Delivered cross-cultural English communication training — building culturally sensitive evaluation and nuanced content interpretation skills directly applicable to multi-regional content moderation.

B.Tech - Electrical & Electronics Engineering - KIET, Andhra Pradesh (2012 - 2016)