Senior Process Associate (Acting SME) – Data Annotation & Content QA - Webfurther (IntouchCx) - Hyderabad, India
(2025-04 - 2026-01)
Amazon Project
- Executed large-scale data annotation, labeling, and category mapping for Amazon maintaining inter-rater reliability benchmarks and 98%+ accuracy across structured and unstructured datasets.
- Identified annotation discrepancies and classification gaps; performed RCA and escalated quality issues with documented feedback contributing to policy alignment and process improvement.
- Participated in calibration reviews and cross-functional sessions to resolve complex content classification issues; acted as SME for annotation policy interpretation and team quality guidance.
- Managed Snappr and VSE workflows while consistently exceeding SLA, productivity, and quality benchmarks in a high-volume fast-paced annotation environment.
Senior E-Support Officer – Process Quality & Escalation - IntouchCx - Hyderabad, India
(2024-08 - 2025-03)
Walmart Process
- Maintained high CSAT and service quality standards; promoted to SME within 3 months for exceptional process expertise and policy adherence across Walmart US support operations.
- Analysed recurring content and process issues; applied structured escalation judgment and RCA to reduce repeat contacts and support quality improvement initiatives.
Senior Analyst – Content Policy Review & Moderation (Google Ads Curation) - Virtusa (E-Touch Systems) - Hyderabad, India
(2018-07 - 2022-01)
- Performed large-scale content policy interpretation and multi-modal content review — evaluating ad creatives, sitelinks, landing pages, text, and images for policy violations including misleading claims, adult content, spam, and coordinated inauthentic behaviour under Google's trust and safety framework.
- Applied structured harm taxonomy classification to distinguish policy-violating content from protected speech, satire, and educational context across ambiguous and edge-case scenarios; flagged policy coverage gaps and escalated legally sensitive content with complete documentation.
- Conducted annotation QA and inter-rater reliability audits on team content decisions; performed Root Cause Analysis (RCA) on recurring policy misalignments and contributed to calibration reviews and SOP updates for improved policy alignment.
- Evaluated digital content for mis/disinformation signals, deceptive intent, and inauthentic representations using culturally nuanced evaluation across multi-regional and multi-language content.
- Served as Subject Matter Expert (SME): trained and calibrated 20+ new hires on content policy interpretation, harm classification, escalation judgment, and annotation accuracy — improving team-wide inter-rater consistency and quality benchmarks.
Freelance Content Analyst & Script Writer - Entri App - Hyderabad, India
(2022-05 - 2024-08)
- Quality-reviewed educational content across multi-format digital materials for accuracy, policy compliance, and editorial standards — developing strong content analysis and culturally nuanced evaluation skills.
- Ensured factual accuracy and misinformation awareness across research-heavy content domains; applied SEO-aligned content evaluation standards.
Communicative English Trainer - Institute of Language Management - Hyderabad, India
(2016-09 - 2017-03)
- Delivered cross-cultural English communication training — building culturally sensitive evaluation and nuanced content interpretation skills directly applicable to multi-regional content moderation.
