Geo Sam

Extensive experience in email deliverability, SMTP infrastructure, and client success management, with a strong focus on improving inbox placement and maintaining sender reputation across enterprise environments. Proven expertise managing and maintaining PowerMTA (PMTA) infrastructure, IP/domain warm-up procedures, and email authentication protocols (SPF, DKIM, and DMARC) for high-volume enterprise senders handling 250M+ emails per month. Proficient in leveraging industry-leading ESPs and monitoring tools, including Amazon SES, SendGrid, Mailgun, Elastic Email, Mailchimp, and GlockApps, to diagnose technical failures and protect account reputation.

Skilled analyst adept at translating complex deliverability logs, ISP feedback loops, and campaign metrics into actionable performance improvements and maximised ROI. Collaborative leader with a strong track record of working with IT, dev teams, and business development to deliver tailored volume-scaling plans, strict email list hygiene, and robust spam-trap prevention.

Email Deliverability Manager at Total AI Systems (2024-04 – Present)

• Monitor and analyse key inbox placement metrics, including bounce rates, open rates, and spam complaints, to assess ongoing campaign performance.
• Identify and address issues negatively impacting deliverability, including poor sender reputation and failures in email authentication protocols like SPF, DKIM, and DMARC.
• Implement strategies to enhance inbox placement, improve sender reputation, and boost overall email campaign success across the client base.
• Collaborate closely with IT and development teams to ensure correct server configurations and strict compliance with industry best practices.
• Investigate and resolve issues related to IP blacklists, spam traps, and other factors negatively affecting overall sender reputation.
• Communicate effectively with external vendors, ISPs, and stakeholders to troubleshoot and resolve technical issues impacting inbox reach.
• Conduct weekly reviews with clients to evaluate campaign metrics, track progress, and refine strategies for optimized email deliverability outcomes.

Email Deliverability Consultant at Bitespeed.co.in (2023-10 – 2024-03)

Contract

• Initiated domain-warming procedures on behalf of clients across 45+ domains, ensuring smooth and successful completion within specified timelines.
• Addressed deliverability issues throughout the email infrastructure and effectively managed infrastructure crises under tight deadlines.
• Conducted tests and optimised email campaign content to achieve optimal inbox placements across multiple ISPs.
• Monitored and supervised IP management and distribution of the core email infrastructure to maintain clean IP profiles.
• Conducted weekly reviews with clients to evaluate critical campaign metrics, track progress, and refine strategies for better deliverability.

Email Deliverability Manager at Caspar Technologies Pvt Ltd (cMercury.com) (2017-08 – 2023-04)

• Managed end-to-end deliverability by overseeing PowerMTA (PMTA) infrastructure, IP/domain warm-up, shared/dedicated IP allocation, volume distribution, real-time queue management, sender throttling, and authentication protocols (SPF, DKIM, DMARC) to maximise inbox placement.
• Managed a combined email volume of up to 250M emails per month across 150+ clients, while providing customised mailing plans and analysing account growth and decline.
• Diagnosed and resolved complex deliverability and infrastructure issues by analysing MTA logs, monitoring IP and server reputation, blacklists, feedback loops, bounce rates, and ISP throttling.
• Built and maintained strong relationships with major ISPs, ESPs, and blacklist providers, delivering strategic guidance on industry best practices.
• Addressed Tier 1 escalations related to inbox placements and performance, including identifying and resolving technical issues with email content and sender reputation.
• Visited client sites annually to gather direct feedback, build rapport, and identify technical improvement areas in email marketing campaigns.
• Collaborated closely with the business development team and top management to enhance revenue and profitability by identifying opportunities to increase email marketing effectiveness.

Sr. Email Deliverability Manager at Quotient Four Technologies (Icubespro.com) (2014-05 – 2017-08)

• Conducted in-depth analysis of account-level email performance metrics to identify deviations, negative trends, and anomalies — driving corrective actions that maximised inbox placement.
• Collaborated with cross-functional teams, business development, and top management to translate data-driven insights into performance improvements and stronger email marketing ROI.
• Educated new and existing clients on email marketing best practices to maximise overall email deliverability and recipient engagement.
• Tracked evolving ISP trends and requirements, proactively implementing configuration changes to maintain infrastructure compliance.
• Managed DNS configurations for new and existing clients to strengthen email deliverability and establish domain trust.
• Delivered monthly performance reviews and analysis to Tier 1 and Tier 2 clients to guide ongoing campaign improvement strategies.
• Produced and analysed daily mailing reports across the client portfolio to surface real-time optimisation opportunities.
• Built customised mailing/volume-scaling plans for new clients, enabling rapid ramp-up to monthly volume targets.
• Vetted clients and prospects pre-onboarding through list hygiene checks and spam trap identification to safeguard data quality and infrastructure reputation.

Client Servicing Executive at Quotient Four Technologies (Icubes.in) (2011-06 – 2014-04)

• Implemented effective email marketing strategies by optimising user bases and building logical segments based on user behaviour and relevant attributes.
• Conducted monthly client reviews to enhance email marketing programs and provide actionable recommendations for improvements.
• Ensured clients adhered to email marketing best practices to maintain a strong sender reputation and minimise spam complaints.
• Served as the primary point of contact for clients, managing and addressing all day-to-day email campaign requirements.
• Managed and analysed campaigns through data-driven insights to drive engagement and optimise results.
• Provided value-added training to clients to enhance their overall email marketing programs.

MBA in Marketing & Finance – VLB College of Arts and Science, Coimbatore (2009 – 2011)

B.Com – MG University, The Cochin College (2008)