Gopeshwar Pandey
Digital communications professional with 4+ years of experience
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About
Digital communications professional with 4+ years of experience in social media management, content strategy, and SEO, currently leading social media execution for SWAYAM Prabha (Ministry of Education, Government of India) at IIT Kanpur's Media Technology Centre. Experienced in translating complex institutional and scientific initiatives — including the National Quantum Mission — into clear, public-facing content.
Background spans government/PSU communication, agency-side SEO, and education content writing.
Experience
Assistant Project Manager at IIT Kanpur — Media Technology Centre (MTC) (2026-01 – Present)
- Supervise social media execution for SWAYAM Prabha, a Ministry of Education, Government of India initiative focused on educational outreach through DTH and digital platforms.
- Lead day-to-day coordination of the social media team, including content planning, creation, review, publishing, and timely execution.
- Review content for clarity, accuracy, consistency and alignment with the communication objectives of a public education initiative.
- Follow an awareness-first social media approach, prioritising public value and positive impact rather than simply chasing views and engagement.
- Coordinate team outputs and maintain a consistent institutional digital presence across social platforms.
Assistant Project Manager at IIT Kanpur — National Quantum Mission (Mission Coordination Cell) (2025-03 – 2025-12)
- Managed social media communication for the National Quantum Mission, a Government of India mission implemented by the Department of Science & Technology.
- Planned and executed digital content around mission activities, programmes, events, outreach and institutional updates.
- Developed and coordinated captions and social media content to make complex science and technology initiatives accessible to broader audiences.
- Supported awareness and outreach communication for NQM events and initiatives, working within an institutional and public-facing communication environment.
SEO Executive at Maiden Stride — Digital Marketing Agency (2023-01 – 2025-02)
- Worked on SEO and digital marketing projects for client businesses across a full-service digital marketing environment.
- Performed keyword research, content optimisation, and on-page SEO to improve organic visibility and search performance.
- Worked with content and digital teams on website content, search intent, discoverability and ongoing optimisation.
- Supported performance monitoring and reporting across SEO and digital marketing activities.
Senior Content Writer at Eduncle India Pvt. Ltd. (2022-05 – 2022-12)
- Created and edited education-focused digital content for students and competitive-exam audiences.
- Researched topics and developed structured, accurate, and reader-friendly content aligned with educational requirements.
- Worked with editorial requirements, content quality, and deadlines to deliver publish-ready material.
Education
Diploma in Digital Marketing – Prayagdas Tomar Computer Education Centre (2021-01 – 2022-12)
Bachelor of Arts in English Honours – CSJM University (2013-01 – 2016-12)
Intermediate – Kendriya Vidyalaya No. 2, Kanpur (2013-01 – 2013-12)
Senior Secondary – Kendriya Vidyalaya No. 2, Kanpur (2011-01 – 2011-12)
