Sanidhya Verma

Dynamic professional with 5 years of retail and brand promotion experience, backed by an MBA in HR & Marketing. Passionate about brand building, customer engagement, and marketing execution. Open to roles in marketing, branding, and retail management.

Store Associate at Cashify (2024-01 – Present)

• Promoted Cashify services and created awareness about mobile buyback, refurbished devices, and repair services.
• Engaged with walk-in customers, explained product/value propositions, and resolved queries.
• Assisted customers with mobile device evaluation, pricing checks, and buyback process guidance.
• Maintained strong product knowledge to clearly communicate features, offers, and service benefits.
• Increased store footfall and conversions through active customer interaction and brand visibility activities.
• Conducted in-store branding, display management, and ensured promotional materials were updated.
• Supported sales teams by converting leads, upselling services, and contributing to monthly targets.
• Managed daily reports, customer records, and coordinated with the Area manager and backend teams.
• Ensured a positive customer experience, addressed concerns, and built trust with every interaction.
• Kept track of market trends and competitor activities to help improve promotions and sales strategies.

Sales Associate at Reliance Digital Express Mini Store (2021-01 – 2024-12)

• To achieve the revenue and margin targets as assigned by Area Sales Manager.
• To increase the average transaction vale per customer by ensuring that each customer satisfactorily up the value chain during the selling process.
• Error free billing.
• Effective interactions on the shop floor toensure satisfied customer response
• Adhering the selling process to ensure closing the sale
• Address and escalate( wherever required)all cases of involving product/product interface for customers requiring enhanced inputs for facilitation of product selection, multiple product networking, etc.
• Constantly update knowledge and selling skills to perform cross-selling.
• Adherence to Store SoPs.
• Percentage of achievement of target(sales)
• Percentage of Accessories Sales done against Targets.
• Percentage of 'Value Added Solutions' Sales done against Targets.(rcp/resq careplan).
• Percentage of activations done against target and other jio services.
• Percentage of ASP achievement against targets.
• Audit variance of stock and cash(where ever applicable).
• Nil Customer Complaint.

Master's Degree in Business Administration in Business Administration – Swami Vivekananda Subharti University, Meerut (2023-01 – 2025-12)

Bachelor's in Arts in Arts – Chhatrapati Shahu Ji Maharaj University, Kanpur (2021-01 – 2023-12)