Govindaraj Saraf

Results Oriented Sales Leader with 25 Years of Experience in Fast Moving Consumer Goods (FMCG), Pharmaceuticals, Medical Devices (Microscopic Industry) & Diagnostics Services a Proven Track Record of Exceeding Monthly Sales Quotas. A Team Leader, Trainer and Highly Skilled at Creating New Relationships and Maintaining Strong Customer Relations to Generate Repeat Business. In-Depth Knowledge of Effective Sales Strategies and Exceptional Presentation Skills.

Analytical

Thinker with the Ability to Perform Well Under Pressure. Goal and Team Oriented with Strong Leadership Skills and a Commitment to Deliver the Best.

Regional Manager (Diagnostics Industry) at Lilac Insights Pvt Ltd (2025-04 – Present)

Last CTC Drawn INR 10.00 LPA

• Responsible for Sales Team Development for Complete Product Portfolio On Diagnostics Services Entire North Karnataka
• On Boarding of Franchise / Business Partners as per Company's Norms for Distribution Expansion & Coverage
• Achieve Monthly, Quarterly and Annual Sales Targets
• Responsible for Sales Team Management and Regular Performance Review Meetings with Them
• Build and Maintain Strong Relationships with Key Doctors, KOL's, KBL's, Hospitals and Institutions
• Maintain Responsibility for The Full Sales Cycle, from Opportunity Identification Till Closing The Sales
• Plan and Execute Promotional Activities, CME's, RTM's and Marketing Promotions for Maximum Customer Outreach
• Ensure That Sales and Revenue Objectives Are Achieved / Exceeded
• Monitor Competitor Activities, Market Trends and Business Growth
• Manage ROI of Franchise / Business Partners and Budget
• Responsible For Sales Personnel Training Both On Field And Classroom Training
• Preparation of Sales MIS, Forecast, Budgets and Business Reports

Sales Manager (Medical Devices-Microscopes) at MedPrime Technologies Pvt Ltd (2022-07 – 2024-07)

Same As Present Job Handling Except Of Industry Medical Devices

• Franchise On Boarding, Training and Handholding Till Business Gets Stable
• Sales Training Of New Joiners

Sales Manager (Pharmaceuticals) at Rajasthan Aushadhalaya Pvt Ltd (2015-05 – 2021-03)

Same As Present Job Handling Except Of Industry Pharmaceuticals

• Awarded Best Employee with Excellence for year 2016-17

Asst Manager – Distribution (Pharmaceuticals) at Shree Dhootapapeshwar Ltd – SDL India (2012-11 – 2015-02)

• Responsible For Day To Day Marketing Related Tasks, Team Handling, Performance Reviews, Allocating The Areas / Territories To Sales Personnel, Growth Analysis, New Product Launches, Development Of New Markets, Targets, Goal Setting, Review Of KRA's / KPI's, Etc. After sales services management

Area Sales Manager at Amrutanjan Health Care Ltd (FMCG) (2012-03 – 2012-06)

• Managed Half Of The Karnataka State Taking Care Of Team Handling, Distribution Network, New SKU Launches, ROI Management, Targets On Various Parameters, Goal Setting, Etc.

Territory Sales Officer at CavinKare Pvt Ltd (FMCG) (2008-09 – 2012-03)

• Responsible For Distribution Network Management, Primary & Secondary Sales Of The Territory, Managing ROI Part, Achieving Distribution Targets, New SKU Launches, Etc.

Sr. Field Officer at Godrej Sara Lee Ltd (FMCG) (2004-10 – 2007-10)

• Similar Job Profile As Mentioned In above job experience.

CFA Manager at Preeti Enterprises (FMCG) (1999-01 – 2004-10)

• Around 6 Years Of Experience As CFA Manager Handling Warehouse Operations Of Supply Chain Management For FMCG Company's Like Godrej Group Of Companies, General Mills India Pvt Ltd, LG And Perfetti Van Melle India Ltd.

Bachelor of Commerce (Corresp) in Commerce – Periyar University (2012)

Diploma in Computer Science & Engg in Computer Science & Engineering – Technical Board Karnataka (1997)

SSLC Matriculation – Higher Secondary Karnataka (1993)