Grashmi Jivani
Sports and Entertainment Business Leader | Commercial Leadership, Strategy, P&L and Revenue Operations | Rights, Partnerships and Go-to-Market | Sports Tech, Media and Digital Ecosystems | Consulting and Advisory
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About
Global sports and media business leader with 17 years of experience driving commercial strategy, revenue growth, and platform scaling across India, the United Kingdom, Europe, and Asia-Pacific. Proven record of full P&L ownership, profit and margin improvement, multi-million-dollar contract negotiation, commercial due diligence support, and revenue operations leadership at Vice President level across cricket, football, badminton, boxing, golf, cue sports, hockey, and volleyball.
Career defined by genuine global scope: multi-year broadcast rights agreements with international media groups; strategic partnerships with federations, sponsors, and franchises across Europe and Asia-Pacific; athlete representation spanning Denmark, Spain, Colombia, the United Kingdom, and India; and engagement with talent and federations across Uzbekistan, Russia, Cuba, China, Korea, Japan, Indonesia, Malaysia, and the United States. Deep expertise in media rights, broadcast and OTT distribution, sponsorship structuring, franchise management, go-to-market strategy, account growth, pricing strategy, contract drafting, and due diligence support for investment and acquisition transactions. Hands-on leadership in AI adoption across creative and business operations, digital content strategy, and multi-market content localisation.
Long-standing personal commitment to social impact through sports-led and non-sports community initiatives.
Experience
17 years of experience.
Education
Masters - Sports Management
