Greeshma B

Marketing Operations and Lead Generation specialist with 6+ years designing and executing campaign strategy, CRM automation, and demand generation programs across SaaS, Healthcare, and Ecommerce (part of an 8+ year career spanning Marketing Operations, Data Analytics, and Customer Success). Skilled in building scalable outreach systems, optimizing funnels with data-driven insights, and partnering cross-functionally to accelerate pipeline growth across US and EMEA markets.

Consultant, Healthcare Lead Gen & Growth Ops at Headlamp Health (2025-07 – 2026-04)

Board-level reporting

• Built qualified healthcare lead pipelines across SMB, Mid-Market, and Enterprise segments
• Managed CRM imports, enrichment, segmentation, and campaign workflows in Customer.io, including full data migration
• Designed automation workflows for onboarding, trial reminders, and patient lifecycle milestones
• Delivered board-level reporting on outreach performance and competitor activity
• Planned content calendars and crafted subject lines/emails aligned to brand positioning
• Prepared marketing ops PPTs for leadership and board reviews
• Conducted patent research, fundraising insights, and competitor analysis as ad-hoc strategic projects

Business Analyst at Poolday.ai (2024-02 – 2025-11)

Pipeline & forecasting accuracy

• Generated qualified B2B leads monthly using ZoomInfo, Apollo, Crunchbase, Sensor Tower, and LinkedIn Sales Navigator
• Executed multi-channel outreach campaigns via Mailmodo, Lemlist, and GoHighLevel (GHL), optimized through A/B testing
• Maintained HubSpot CRM hygiene and enriched lead records with verified LinkedIn data for improved targeting
• Led CRM data migration and reporting to support accurate pipeline visibility and sales forecasting
• Tracked and analyzed campaign performance metrics to inform lead generation and marketing operations strategy

Growth Data Specialist, Demand Generation at Turing (2022-10 – 2023-10)

Conversion rate optimization

• Supported demand generation initiatives for tech/SaaS clients across the US market, driving qualified lead volume
• Built and executed email marketing campaigns as part of marketing operations workflows to nurture leads through the funnel
• Analyzed campaign and operations data to identify performance trends and optimize key marketing KPIs
• Managed CRM lead tracking and follow-up cadences to improve conversion rates
• Designed Zapier marketing automation workflows to streamline CRM updates and reduce manual ops tasks

Business Intelligence Specialist at Jordyblue (2020-08 – 2022-09)

Marketing & sales ops efficiency

• Conducted competitor and audience research to inform ecommerce marketing and SEO strategy
• Built Tableau and Looker Studio dashboards to track ecommerce marketing and sales performance
• Cleaned and analyzed B2B, B2C, and ecommerce data to uncover insights supporting marketing and sales ops decisions
• Automated recurring marketing and sales ops reporting workflows using Zapier to reduce manual work
• Supported sales operations by tracking customer satisfaction and billing transparency alongside marketing initiatives

Bachelor of Engineering in Electronics & Communication – Sir MVIT, VTU, Karnataka, India (2014)