Rohan Pawaskar

Post-Graduation Diploma in Business Economics with specialization in marketing. Worked across diverse functions like marketing automation, campaign management, list management, market research, lead generation, etc. An effective communicator with excellent relationship, management skills and strong analytical, problem solving and organizational abilities.

B2B demand generation experience with a strong focus on ABM, multi-channel lead generation, and nurturing campaigns. MBA (Marketing) with 10 years of experience in lead generation, campaign management, CRM database management, website analytics and marketing automation tools like HubSpot, Marketo, Salesforce, and Pardot. Marketo and HubSpot certified professional.

Marketing Automation Manager at Robosoft Technologies (2022-05 – 2025-09)

Notable Contributions across Assignments:

• Campaign set up, execution and monitoring of all Marketing campaigns (engagement, webinar and event programs) in various marketing systems and tools to identify, engage and attract qualified leads.
• Plan and execute multiple types of campaigns including for demand generation, nurture, customer acquisition and retention, partner acquisition, partner enablement
• Evaluation of the effectiveness of marketing campaigns on all channels and set up program attribution.
• Set up lead scoring, lead nurturing, real-time web personalization, integration of web forms with Marketo and HubSpot.
• Develop and manage email templates, landing pages, forms etc. making sure they are optimized for all devices and email servers.
• Build and constantly improve the company's email marketing strategy, test plans, and overall program development while creating new flows, and nurture campaigns for prospects and customers
• Work with designers and developers to create web pages, landing pages, and emails and define A/B testing to optimize performance
• Moving leads into marketing funnel Subscriber, Lead, MQL, SQL, and Customer
• Implement strategies for enhancing, maintaining and analysing our marketing database.
• Responsible for data extraction, list or lead generation, list segmentation.
• Maintain and upkeep list of accounts, contacts based on relevant companies, titles and engagements.
• Monitor, manage and maintain data quality within the marketing and sales database, doing periodic list hygiene exercises.
• Ability to create reports and dashboards in SFDC for campaigns running on different channels and present reports with insights on how to optimize and improve the effectiveness of marketing campaigns to management and leadership.
• Monitoring of campaigns and their effectiveness, providing recommendations for optimisation, long tail strategies and future performance enhancements.
• Work with marketing teams to draft campaign messaging, provide intelligence on what is working
• Proficiency in executing campaigns on the Marketing Automation platform like HubSpot, Salesforce, Pardot, Marketo, LeadSquared etc.
• Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and CAN-SPAM laws.

Marketing automation specialist at Annex Cloud (2020-02 – 2022-04)

Notable Contributions across Assignments:

• End-to-end ownership of email marketing strategy, planning, execution, reporting and demand out comes.
• Prepare quarterly campaign calendars comprising of newsletters, webinars, thought leadership content, event invites, case study promotions, product / solution / use case promotions
• Collaborate with field sales operations teams, field sales teams, marketing teams to plan and prioritize various campaigns
• Design, develop, and execute high-performing marketing automation campaigns using Marketo.
• Manage lead nurturing programs to cultivate and convert leads into sales-qualified opportunities.
• Configure and maintain Marketo workflows, landing pages, forms, and email templates.
• Leverage marketing automation to personalize the customer journey and deliver targeted content.
• Analyze marketing campaign performance using Marketo analytics and other digital analytics tools.
• Share and discuss the performance with marketing, field sales operations and field sales teams
• Suggest methods for improvements of emails and templates
• Extremely efficient with various capabilities of excel including lookup, pivot tables, segregation etc.
• Adjust/Monitor the setup of SPF and DomainKeys/DKIM DNS TXT records
• Translate data insights into actionable recommendations for campaign optimization
• Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics.
• Monitor IP performance and inbox placement and take steps to improve sender score and deliverability as needed.
• Provide ongoing support and training to internal stakeholders on Marketo functionality.

Sr.Campaign Lead at Silvermine Software India Pvt (2019-02 – 2019-10)

Notable Contributions across Assignments:

• End to End ownership of email marketing strategy. Planning, creation, execution, tracking, reporting of email marketing campaigns.
• Drive customer retention and loyalty by working and improvising ongoing CRM campaign strategy.
• Plan email personalization to deepest level to maximize customer LTV and experience.
• Planning the customer journey, customer lifecycle, understanding customer behaviour and executing campaigns/engagement programs to improve retention.
• Building email campaigns, database selection, and quality assurance of all outbound campaigns.
• Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Highly creative with experience in identifying target audiences and devising email campaigns that engage, inform and motivate.
• Thorough knowledge of web layout and browser-compatibility issues.
• Responsible for driving traffic and conversion through email marketing channel.
• Liaise with design and content team to create fresh creative and improve the email KPI's and drive more conversions.
• Segment the target audience in CRM and upload the relevant database in Marketing Automation platform for campaign execution.
• Proficiency in executing campaigns on the Marketing Automation platform like Mailchimp, Elastic mail.
• Planning and Setting up abandoned cart email to get more conversion.
• Proactively identify potential compliance issues
• Monitor IP performance and inbox placement and take steps to improve sender score and deliverability as needed.
• Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes.
• Planning and Scheduling text messages and SMS campaigns.

Associate Campaign Manager at Borderless Access (2017-10 – 2019-02)

Notable Contributions across Assignments:

• Manage B2B email marketing campaigns from development to execution
• Develop marketing objectives and promotional strategy for all email marketing campaigns to drive response and revenue
• Create and develop demand and lead generation activities, conversion focused email campaigns that provide measurable improvement in top-line and bottom-line growth and meet goals
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
• Proof and QA campaigns to ensure 100% error free execution
• Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers and cadence/delivery timing
• Develop the strategy around the use of marketing automation platforms to execute marketing campaigns in market at scale using company standards and industry best practices
• Leverage marketing automation, CRM, and other technologies to support campaign execution (HubSpot, Salesforce, Act-On, Google Analytics)
• Analyze and track data to maximize the performance of email campaigns to achieve customer acquisition, conversion and growth goals
• Build expertise and become subject matter expert around email design, production development and platform use
• Monitor overall campaign health, deliverability reporting, list size and email engagement
• Manage day-to-day e-mail marketing activities and webinars on a quarterly basis
• Work with sales, marketing and other stakeholders to develop lead scoring criteria to validate a lead quality.
• Managing trigger email campaigns throughout the customer lif

MBA in Marketing

Post-Graduation Diploma in Business Economics