H Kalpana Devi

I am a dedicated, hardworking individual with a positive attitude and a passion for achieving goals. I am a quick learner, adaptable to new environments, and possess excellent communication and interpersonal skills. I am gifted with creativity and I love to create new ideas and strategies for the brands.

I believe in versatility in marketing strategies. My goal is to obtain a challenging position where I can utilize my skills, enthusiasm, and dedication to contribute to the growth of the organization.

Sr Marketing Associate - Rite Angles Consulting

(2026-01)

• Served as the primary point of contact for clients, leading end-to-end marketing initiatives and ensuring consistent brand communication across all touchpoints.
• Conceptualized and developed engaging content for social media, digital campaigns, events, and on-ground marketing activations.
• Contributed to brand strategy, integrated marketing campaigns, and go-to-market plans through market research, competitive analysis, and consumer insights.
• Managed multiple client accounts simultaneously, overseeing project planning, cross-functional coordination, timely execution, and quality assurance.
• Prepared and presented performance reports, MIS dashboards, campaign analyses, and actionable insights for clients and internal stakeholders.

Social Media Strategist - The Socialaire

(2025-07 - 2026-01)

• Developed and executed data-driven social media strategies to enhance brand visibility, engagement, and audience growth.
• Created monthly content calendars, campaign concepts, and creative content strategies aligned with brand objectives.
• Managed multiple client accounts simultaneously, delivering customized marketing strategies across diverse industries.
• Served as the primary client liaison, building strong relationships and ensuring seamless communication throughout project lifecycles.
• Developed brand guidelines and curated cohesive social media grids to maintain a consistent visual identity and brand voice.
• Crafted compelling content, managed Instagram promotional campaigns, and monitored performance through monthly analytics and reporting.
• Adapted to evolving client requirements while effectively managing multiple projects and deadlines in a fast-paced agency environment.
• Coordinated with clients to understand business objectives, resolve concerns, and deliver marketing solutions aligned with project goals.
• Planned and executed end-to-end brand photoshoots, including concept development, mood board creation, creative direction, and production coordination.
• Collaborated with the influencer marketing team to identify suitable creators, coordinate campaign execution, and ensure timely delivery of influencer partnerships and branded content.

Social Media Strategist - Social Butter Consultancy

(2023-09 - 2025-06)

• Developed and executed strategic social media marketing plans to increase brand visibility, audience engagement, and community growth across digital platforms.
• Designed monthly content calendars, campaign concepts, and content pillars aligned with brand objectives, seasonal trends, and marketing goals.
• Managed multiple client accounts simultaneously, delivering tailored social media and digital marketing strategies across diverse industries.
• Served as the primary client point of contact, fostering strong relationships, understanding business objectives, and ensuring seamless project execution.
• Developed brand guidelines and curated visually cohesive social media grids to maintain a consistent brand identity and messaging.
• Created engaging content, managed Instagram promotional campaigns, and analyzed campaign performance through monthly reports and actionable insights.
• Thrived in a fast-paced agency environment by adapting to evolving client requirements, prioritizing multiple projects, and consistently meeting deadlines.

Social Media Executive - Bluefrogs Solutions

(2022-11 - 2023-04)

• Developed and executed monthly social media strategies aligned with brand objectives and content calendars.
• Managed day-to-day social media operations, including content publishing, community engagement, and audience interaction across platforms.
• Led Online Reputation Management (ORM) by monitoring brand sentiment and responding to customer queries and feedback.
• Conducted hashtag and keyword research to improve content discoverability, reach, and organic engagement.
• Planned digital marketing strategies and performance-driven paid advertising campaigns across social media platforms.
• Executed, monitored, and optimized paid campaigns, analyzing key performance metrics to maximize ROI.
• Performed competitor and market analysis to identify trends, benchmark performance, and uncover strategic opportunities.
• Prepared weekly and monthly performance reports, providing actionable insights and recommendations for continuous campaign improvement.

B.A Programme - Dyal Singh University (2019 - 2022)