Mohd Atyab

I am a Social Media Executive with more than 2 years of experience. I am good at growing social media pages without paid ads, making Reels and short videos, planning content, and getting leads. At CareerGuide, I grew the Instagram page from 40K to 79K+ followers in under 1 year, with no paid promotion. I also got 400+ good leads. I also work with Meta Ads, Google Ads, SEO and AI video tools like HeyGen and Canva AI.

Social Media Executive at CareerGuide (2025-07 – Present)

• Grew the Instagram page from 40K to 79K+ followers (almost double) in under 1 year, without paid ads. I did this with a regular content calendar, Reels and trending posts.
• Got 400+ good leads from LinkedIn and Instagram content.
• Helped the YouTube channel (now 39K+ subscribers) gain 5,000+ new subscribers with planned video series and eye-catching thumbnails.
• Handled all content for 3 live pages: CareerGuide YouTube, CareerGuide Instagram, and founder Surbhi Dewra's personal Instagram (74K+ followers).
• Planned, made and scheduled daily posts, Stories and Reels for Instagram, LinkedIn and YouTube.
• Made the AI Edu Summit video and banner from start to finish. Shot and edited 2 podcast videos, including colour grading.
• Started using HeyGen and Canva AI to make videos faster, and taught my teammates.

Freelance Social Media Manager and Web Designer at Mama Fragrance

Freelance

• Designed the website for Mama Fragrance, an international brand.
• Manage its Instagram (@mamafragrance.kw): content and posting.

Digital Marketing Executive at Used Computer India (2024-11 – 2025-06)

• Planned and ran Meta Ads (Facebook and Instagram) and WhatsApp campaigns to get more customers and more brand awareness.
• Meta Ads results for 3 to 9 Mar 2025: 346 leads from Rs 7,577 ad spend (about Rs 22 per lead) and 7 confirmed orders worth Rs 83,410, about 11 times the ad spend.
• Ran daily WhatsApp campaigns of 500 to 1,000+ messages for B2B and AMC leads. Got 6 to 23 leads per day, at about Rs 7 to 17 per lead, and tracked closures in a daily report.
• Built a LinkedIn lead generation process using useful content and talking with the community.
• Did keyword research and on-page SEO to improve Google rankings of key product pages.
• Made a 28-day Instagram and Facebook content calendar for schools.usedon.in, with daily posts, polls, videos, offers and hashtags.

Digital Marketing Executive at FutureRising Tech (2024-01 – 2024-11)

• Led the full SEO work for two websites from zero: SanjeevVarshneyClasses.in and DSJobs.in. Both started with no traffic and began to rank on Google.
• Ran Google Ads and Meta Ads campaigns to grow audience and engagement.
• Made content and managed social media, keeping the brand look the same on all channels.

Master in Digital Marketing – Tech Mahindra Foundation (2023 – 2023)

BBA in Retailing – Indira Gandhi National Open University (IGNOU) (2023 – 2026)