Hari Krishnan

A versatile professional having 17+ years of profound experience in Pharmaceutical Sales Management, Key Account Development, Territory Business Planning, KOL Engagement, Market & Competitor Analysis, Product Portfolio Management, Team Leadership, Performance Coaching, Sales Forecasting, Revenue Growth, Brand Promotion, CRM & Sales Force Automation in an organization of high repute.

Area Business Manager - Dr. Reddy's Laboratories - North Kerala

(2025-04)

• Drove consistent growth in the North Kerala region by leveraging strategic territory planning, market segmentation, and competitive intelligence to exceed sales & revenue goals.
• Built and sustained robust KOL and institutional relationships across gastro and super-specialty divisions, enhancing brand visibility and influencing prescribing behaviour.
• Led cross-functional coordination on new-product launches, lifecycle management and promotional campaigns, aligning sales, marketing and medical teams to boost market share.
• Managed CRM and sales-force automation tools to track physician calls, distributor performance, and territory analytics, improving call efficiency and data-driven decision-making.
• Mentored and guided field teams on performance-coaching, target-setting and discipline-in-execution, cultivating a high-performing, accountable sales culture.

Associate Gastro Super Speciality Division - Abbott India - India

(2024-01 - 2025-04)

Promoted as an Associate Gastro Super Speciality Division

Therapy Business Manager - Abbott India - Ernakulam HQ

(2019-01 - 2023-12)

Therapy Business Manager - Ernakulam HQ

Therapy Business Manager - Abbott India - Calicut HQ

(2015-04 - 2018-12)

Therapy Business Manager - Calicut HQ - Gaynac & Gastro division

• Accelerated prescription growth and market penetration through strategic territory management, competitive analysis, and precise execution of promotional plans.
• Strengthened brand equity by implementing divisional marketing strategies, ensuring top-of-mind recall among target physicians and healthcare professionals.
• Cultivated trusted relationships with key stakeholders (doctors, chemists, stockists and institutions) to reinforce loyalty and drive sustained business growth.
• Delivered consistent sales performance by achieving geography-specific revenue targets through disciplined field activity and focused business planning.
• Executed independent field operations with strong accountability, maintaining structured call cycles and adherence to organizational compliance standards.
• Leveraged CRM and reporting systems to track field performance, generate actionable insights, and ensure transparency in daily sales operations.
• Enhanced overall territory efficiency by aligning product promotion, customer engagement, and data analytics to organizational objectives and revenue goals.

Professional Service Officer - PFIZER Ltd - Calicut, Kannur, Wayanad

(2010-08 - 2015-04)

Professional Service Officer (Respiratory Division)

• Drove prescription growth and territory expansion across Calicut, Kannur, and Wayanad by executing targeted brand promotion strategies within the respiratory therapy portfolio.
• Built enduring partnerships with healthcare professionals, KOLs, and trade channels, strengthening brand credibility and ensuring consistent product advocacy in key markets.
• Delivered sustained sales performance through disciplined field execution, precise territory management, and alignment with Pfizer's strategic marketing and compliance frameworks.

Quality Control - Corrugated Box Manufacture Company - Bangalore

(2007-12 - 2010-01)

• Monitored production quality standards through routine inspection, process validation, and material testing to ensure compliance with packaging and ISO specifications.
• Implemented quality assurance protocols that improved defect detection, reduced rework, and enhanced overall product consistency and customer satisfaction.
• Collaborated with production and maintenance teams to optimize workflow efficiency, identify process deviations, and support continuous improvement initiatives.

B.Sc. - Chemistry - University of Calicut (2007-03)

HSC - Board of Higher Secondary Examinations (2003-03)

SSLC - Kerala State Board (2002-03)