Haritha Parthasarathy

Analytical Business Development Analyst with 2+ years of experience in lead generation, market research, and sales data analysis. Proficient in Microsoft Excel and Salesforce CRM for tracking sales pipelines, analyzing lead performance, and supporting data-driven decision-making. Experienced in managing B2B leads through IndiaMART and TradeIndia and collaborating with sales teams to improve conversion rates.

Business Development Analyst - 200H Automation Pvt Ltd - Chennai, India

(2024-02)

• Generated and managed 100+ qualified B2B leads monthly through IndiaMART and TradeIndia platforms.
• Maintained structured lead tracking systems in Microsoft Excel to monitor inquiries, follow-ups, and conversion status.
• Managed and updated sales pipeline using Salesforce CRM, ensuring accurate lead storage tracking.
• Collaborated with sales teams to ensure timely follow-ups and improved lead-to-customer conversion rates.
• Conducted market and competitor research to identify potential customers and new business opportunities.
• Prepared weekly and monthly business reports to support management decision-making.
• Analyzed lead trends and customer inquiries to identify high-potential industries and target segments.

M.Sc - Computer Science - SASTHA Deemed University (2022)

B.Sc - Information Technology - Idhaya College for Women - Bharathiyar University (2019)