Harshal Mohan

Branding, Digital marketing and communications professional with around 6 years of experience shaping narratives, building digital presence and driving audience engagement across the education sector. Currently leading Branding and Operations at Officers IAS Academy, with expertise across digital storytelling, social media, content strategy, campaigns and team leadership. Experienced in turning institutional vision, people and experiences into distinctive stories that strengthen brand perception and create meaningful audience connections.

Associate Vice President - Branding and Operations at OFFICERS IAS ACADEMY (2025-01 – Present)

• Led brand storytelling and social media initiatives for a UPSC-focused education brand, translating student journeys, academic initiatives, events and institutional programmes into digital content and campaigns.
• Conceptualized and launched IASchool, a first-of-its-kind UPSC programme for school students, building its positioning, campaign narrative and audience communication strategy and achieving 200+ admissions within its second year of operations.
• Developed and executed 55+ marketing campaigns across social media, digital content, events and outreach, strengthening brand visibility and audience engagement.
• Built content around student experiences, education initiatives, partnerships and institutional stories, creating a continuous narrative rather than just treating campaigns as standalone activities.
• Engaged 6,000+ students and youth through digital campaigns, awareness initiatives, seminars and education-focused programmes.
• Used social media and audience performance insights to understand content response and refine campaign themes, formats and messaging.
• Managed and trained the in-house marketing team, establishing content priorities, execution workflows and performance expectations.
• Coordinated with academic, admissions and operations teams to identify stories, people, events and initiatives for marketing and communication.
• Led content and campaign execution across social platforms, ensuring consistency in brand messaging and communication quality.
• Supported 35+ events and programmes, developing promotional and communication activities to build awareness before and extend visibility beyond the event itself.
• Developed communication around institutional partnerships, scholarships and student initiatives to strengthen outreach and engagement.
• Developed workflows for pre-, during- and post-event content plans for seminars and student programmes, extending event visibility through social media, short-form content and post-event storytelling.

Experience & Operations Associate at Amazon India (2022-02 – 2023)

• Used customer insights and performance data to identify patterns, understand user behaviour and inform improvement initiatives.
• Managed customer experience and quality operations, analysing process gaps and associate performance to improve operational accuracy and service outcomes.
• Identified and implemented 3 process-improvement initiatives using data, customer insights and workflow analysis.
• Audited 100,000+ data points in collaboration with the Customer Advocacy team, ensuring adherence to accuracy and quality standards.
• Partnered with Learning & Development to improve training modules based on operational performance and implementation gaps.

Management Executive at Engineering Aids (2019-06 – 2022)

• Managed marketing and business development initiatives, coordinating client communication, presentations and promotional activities to strengthen business outreach.
• Created and delivered client presentations, tailoring communication and promotional materials to different stakeholder needs.
• Delivered 10+ procurement projects annually, managing project plans, requirements, timelines and execution.
• Streamlined workflows for a 26-member team, applying process-improvement principles to achieve 15% reduction in operational costs.
• Managed relationships with 50+ vendors, ensuring timely delivery while maintaining quality and cost requirements.

M.B.A. in Marketing – Manipal University

B.E. in Mechanical Engineering – SSN College of Engineering