Immanuvel Britto

Digital marketing expert with over 8+years of experience across various industries, including consumer durables and services. Skilled in Client handling and team management to enhance organizational digital outreach. Specializes in developing strategies, SEO/SEM, competitor analysis, keyword ranking management, Google Ads, content calendar management, social media ads, reporting using Google Analytics and keyword research, content creation, content marketing strategy, email marketing, and client handling.

Proven track record in formulating and implementing effective digital marketing strategies to improve traffic, keyword rankings, and lead generation. Adept at client handling, ensuring customer satisfaction, and maintaining long-term relationships.

Xemex pharmaceutical private limited (2024-12 – Present)

• Led and managed a cross-functional digital marketing team to brand growth and revenue generation
• Developed and executed brand marketing strategies to increase brand awareness, customer engagement, and product sales for Xemsis Cream and Soap.
• Managed and optimized Meta Ads campaigns for Xemsis Cream and Soap, achieving approximately 3X Return on Ad Spend (ROAS)
• Implemented SEO and AEO strategies, including keyword research, on-page optimization and content optimization to improve organic search visibility
• Developed and implemented product pricing, sales, and digital marketing strategies to optimize profit margins, improve conversion rates, and maximize ROI
• Planned and managed high-performing Meta advertising campaigns focused on customer acquisition and revenue growth.
• Collaborated with the sales and logistics teams to streamline order management, fulfillment, and customer satisfaction.

Aetram Infotech Private Limited (2023-06 – 2024-08)

• Managed a diverse team of colleagues across skills focused on Advertisements, Branding, Content Strategy development, Social Media Management, Traditional Marketing, and Graphic designs
• BTL poster design for JITO International Summit 2024 and India Bimstec Trade Council events.
• Content optimization, engagement planning, overseeing the end-to-end digital marketing campaigns, and coming up with a strategy after feedback
• Implemented client feedback into project development, enhancing the overall service quality
• Conducting interviews for internal team building and hiring in line with Organizational mission and vision.
• Strategic planning, Activity prioritization, and identifying Initiatives to achieve short-term and long-term goals
• Creating social media strategies that increase the engagement and brand awareness.
• Managing social media profiles (Facebook, Youtube, Instagram)and increasing engagement
• Optimizing website for more conversion based on analytics insights

Sun Direct Private Limited (2021-09 – 2023-05)

• Developing online marketing strategy for Website
• Managing a team of digital marketers and content writers
• Competitor analysis and reports
• Team and Client hanling
• Developing effective SEO strategy and make sure to rank the website for targeted keywords
• Creating social media strategies that increase the engagement and brand awareness.
• Managing social media profiles (Facebook, Twitter, Instagram)and increasing engagement
• App store optimization
• Prepare paper ad design startegy
• Prepare leaflet, handout, dangler design startegy
• Optimizing website for more conversion based on analytics insights

Zero Gravity Digital (2021-01 – 2021-08)

• Developing effective SEO strategy and make sure to rank the website for targeted keywords
• Performing digital campaign such as Search Ads, Display Ads,Social media Ads
• Based on the quality score and CPC, optimizing the landing page
• Creating social media strategies that increase the engagement and brand awareness
• Developing online marketing strategy for Website
• Managing a team of digital marketers and content writers
• Competitor analysis and reports

Digital Links BPO Services Pvt Ltd (2018-04 – 2020-12)

• Developed and implemented digital marketing strategies tailored to the UAE market to increase brand awareness, website traffic, lead generation, and sales.
• Conducted UAE market research and competitor analysis to identify market trends, customer preferences, and growth opportunities.
• Planned and managed Meta Ads campaigns across Facebook and Instagram to increase brand awareness, customer engagement, and sales among UAE audiences.
• Developed social media marketing strategies and managed Facebook, Instagram, and Twitter (X) profiles to strengthen brand presence and audience engagement.
• Email Marketing via (Mail Connet ) Tool
• Prepare monthly report based on google analytics
• Optimizing website for more conversion based on analytics insights

ASOD - A Slice of digital (2016-08 – 2017-07)

• Developing online marketing strategy for Website
• Site analysis, On page optimization.
• Off page optimization.
• Based on analysis improved and modified the strategies to effective result.
• Created social media strategies that increase the engagement.
• Prepared monthly report based on analytic.

Bachelor of Technology ( B.Tech IT ) in IT – New Prince Shri Bhavani College Of Engineering (2011 – 2015)

SSLC Matriculation – Manuelmony Matriculation Hr Secondary School (2010 – 2011)

HSC Matriculation – Manuelmony Matriculation Hr. Secondary School (2008 – 2009)